Data is disappearing from the world wide web and for the first time ever, the internet is hungry, and when the internet gets hungry, it starts acting a bit strange. Or so says a new campaign for Snickers via Thinkerbell.
The Internet is normally a highly-tuned, efficient and productive machine. Feeding you what you want before you know you want it. But over the coming weeks Snickers will demonstrate just how out-of-sorts a Hungry Internet can be.
Richard Weisinger, portfolio marketing director bars: “At SNICKERS we always strive to stay contextual with our target audience and now more than ever they’re living online, so what better way to demonstrate the effects of hunger than by messing with the algorithms, targeting and personality of the internet itself?”
The Hungry Internet flips online algorithms to feed people content that is the exact opposite of what they would normally get. Every piece of confused content is a timely reminder to have a SNICKERS, so you don’t get hungry like the internet.
Tom Wenborn, executive creative tinker at Thinkerbell added: “We’re thrilled to have had the chance to extend the iconic – ”You’re not you when you’re hungry” platform for SNICKERS. After many years of seeing hungry and confused big name celebrities, now felt like the right time to show the effects of on a non-human entity.”
The internet is currently displaying signs of hunger everywhere online, from YouTube to SnapChat, glitching out websites, chaotic chatbots, baffled banner ads and social channels, it has even misplaced SNICKERS own Instagram password.
Ben Hill, Marketing Director Mars Wrigley Australia
Richard Weisinger, Portfolio Marketing Director Bars
Annie Cummins, Brand Manager Snickers & Twix
Kaitlin Williams, Regional Senior Manager – Brands & Content
Creative Tinker, Matias Reyes
Head Creative Tinker, Sean McNicholas
Lead Thinker, Jamie Herman
PR Tinker, Tarah Miller
Chief Thinker, Adam Ferrier
Executive Creative Tinker, Tom Wenborn
Designer, Jack Dinsmoor
Head Production Tinker, Di Nash
Lead Production Tinker, Naomi Nienaber
Editor, Kevin Bolleteau
Pre-roll Production, Magnetizer
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