Thinkerbell Unveils “The Internet Is Hungry” In New Work For Snickers

Thinkerbell Unveils “The Internet Is Hungry” In New Work For Snickers
B&T Magazine
By B&T Magazine



Data is disappearing from the world wide web and for the first time ever, the internet is hungry, and when the internet gets hungry, it starts acting a bit strange. Or so says a new campaign for Snickers via Thinkerbell.

The Internet is normally a highly-tuned, efficient and productive machine. Feeding you what you want before you know you want it. But over the coming weeks Snickers will demonstrate just how out-of-sorts a Hungry Internet can be.

Richard Weisinger, portfolio marketing director bars: “At SNICKERS we always strive to stay contextual with our target audience and now more than ever they’re living online, so what better way to demonstrate the effects of hunger than by messing with the algorithms, targeting and personality of the internet itself?”

The Hungry Internet flips online algorithms to feed people content that is the exact opposite of what they would normally get. Every piece of confused content is a timely reminder to have a SNICKERS, so you don’t get hungry like the internet.

Tom Wenborn, executive creative tinker at Thinkerbell added: “We’re thrilled to have had the chance to extend the iconic – ”You’re not you when you’re hungry” platform for SNICKERS. After many years of seeing hungry and confused big name celebrities, now felt like the right time to show the effects of on a non-human entity.”

The internet is currently displaying signs of hunger everywhere online, from YouTube to SnapChat, glitching out websites, chaotic chatbots, baffled banner ads and social channels, it has even misplaced SNICKERS own Instagram password.

CREDITS

Mars Wrigley

Ben Hill, Marketing Director Mars Wrigley Australia

Richard Weisinger, Portfolio Marketing Director Bars

Annie Cummins, Brand Manager Snickers & Twix

Kaitlin Williams, Regional Senior Manager – Brands & Content

Thinkerbell

Creative Tinker, Matias Reyes

Head Creative Tinker, Sean McNicholas

Lead Thinker, Jamie Herman

PR Tinker, Tarah Miller

Chief Thinker, Adam Ferrier

Executive Creative Tinker, Tom Wenborn

Designer, Jack Dinsmoor

Head Production Tinker, Di Nash

Lead Production Tinker, Naomi Nienaber

Editor, Kevin Bolleteau

Pre-roll Production, Magnetizer

Media, Mediacom




Please login with linkedin to comment

Ad campaigns Snickers Thinkerbell

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]