Paul Swann has joined Thinkerbell as its new executive creative tinker – Sydney. Swann joins from The Works where he was creative partner for seven years and later added managing partner to his remit. Prior to The Works, Swann was Naked Communications head of ideas and before that was a media planner at Zenith Optimedia.
Swann said of the appointment “I couldn’t be more grateful to everyone at The Works for what’s been an incredibly enjoyable and rewarding seven years. It really is a great place to work and while I’m sad to leave I’m equally excited about a new challenge at Thinkerbell.
“You can’t help but be impressed with their trajectory over the last couple of years and the philosophy of ‘measured magic’ and bringing creative and media back together very much appeal to me,” he said.
Thinkerbell managimg partner Margie Reid added: “Having Paul join the Sydney team is beyond exciting. We’re building something special here as we continue to dissolve the boundaries between paid, owned and earned media, and of course between creative and media thinking. Paul’s background as a heavyweight creative, with someone who understands context is brilliant. He also happens to be a lovely bloke.”
Ben Couzens, chief creative Tinker said: “We’ve achieved a lot since we started Thinkerbell and had a lot of fun in the process. We’re pumped to have Paul join us in Sydney to keep the momentum going.”
Swann will be joining Catherine King as part of the management team of Thinkerbell Sydney. The Sydney office of Thinkerbell has several clients including Royal Caribbean, Accor Hotels, The NRL, Lion Beer and IAG.