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Reading: Thinkerbell Goes Simply Nuts In New Bega Peanut Butter Ad
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B&T > Campaigns > Thinkerbell Goes Simply Nuts In New Bega Peanut Butter Ad
Campaigns

Thinkerbell Goes Simply Nuts In New Bega Peanut Butter Ad

Staff Writers
Published on: 6th May 2019 at 10:05 AM
Staff Writers
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Bega peanut butter has launched its latest campaign – ‘Bega Simply Nuts’ via creative agency Thinkerbell.

The 30 second spot features a man standing alone in a field speaking with a mouth full of nuts saying: “Bega Simply Nuts peanut butter is made with 100 per cent Aussie peanuts and a pinch of sea salt.”

That’s it. Seriously. There’s nothing else to add. So, in this new work, there really isn’t a whole lot to say.

B&T reached out to Thinkerbell founder Adam Ferrier for additional comment and more background information on the campaign.

He replied: “You can say this: Bega Simply Nuts speaks for itself!”

Watch the slightly odd yet according to Ferrier, highly efficacious, ad below.

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TAGGED: Bega Peanut Butter, Thinkerbell
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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