Bega peanut butter has launched its latest campaign – ‘Bega Simply Nuts’ via creative agency Thinkerbell.

The 30 second spot features a man standing alone in a field speaking with a mouth full of nuts saying: “Bega Simply Nuts peanut butter is made with 100 per cent Aussie peanuts and a pinch of sea salt.”

That’s it. Seriously. There’s nothing else to add. So, in this new work, there really isn’t a whole lot to say.

B&T reached out to Thinkerbell founder Adam Ferrier for additional comment and more background information on the campaign.

He replied: “You can say this: Bega Simply Nuts speaks for itself!”

Watch the slightly odd yet according to Ferrier, highly efficacious, ad below.