Following a competitive pitch process run by TrinityP3, Thinkerbell has been appointed as agency partner for Repco Australia and New Zealand, responsible for strategy and creative ideation across brand, retail and trade activations.
From humble beginnings in 1922, Repco has built a business with unrivalled auto expertise, a strong range and high service levels – a unique and unmatched proposition in the market.
Thinkerbell’s appointment aligns with the commencement of Repco’s 5-year partnership with Supercars and sponsorship of the Bathurst Repco 1000 in October 2021.
Amy Frangos, executive general manager strategy and marketing of GPC Asia Pacific said of the appointment, “The journey Thinkerbell took us on was brilliant. They got to the heart of our challenge and have found an excellent way to bring to life Repco’s experience and passion.”
Kym Sutherland, marketing manager of Repco added, “The team at Thinkerbell really amazed us through the whole pitch. They showed the true passion and enthusiasm we were looking for in a creative partner and we can’t wait to bring the Repco brand to life with them.”
Margie Reid, CEO of Thinkerbell said of the appointment, “Repco’s passion for motorsport and the automotive industry was infectious during the pitch process. They’ve been on a process of transformation recently, and we look forward to working together with them to further enliven the brand with a big dose of Measured Magic.”
