Thinkerbell Asks, Av You Seen This Man? đŸ„‘

Thinkerbell Asks, Av You Seen This Man? đŸ„‘
B&T Magazine
Edited by B&T Magazine



Av you seen this man? The ‘Avo King’ was spotted at a Carlton footy match last week, hoeing in an avocado with a spoon straight from the skin.

His eating sensibilities caught the eye of commentators, and they shared their adulation and surprise at this culinary oddity, crying out, “Times have changed here in Carlton, that used to be a bowl of pasta, once upon a time”.

 

View this post on Instagram

 

A post shared by AFL (@afl)

Becoming an avocado sensation, Australian Avocados asked Australia to help them identify the legendary avocado man, to help them normalise a good avo and spoon combo at the footy. And the nation wanted answers
why?

It wasn’t long until the Avo King, aka Joe Rumoro, in Victoria, was tracked down by Aussie media. Appearing first in Victorian media such as 3AW and the Herald Sun, he’s revealed why he ate his avos with a spoon
because it’s healthy, easy to eat and versatile as he can enjoy it with salmon, tuna and cottage cheese.

Avo King has since gone Australia-wide, appearing on the national breakfast show Today Show, with host Sarah Abo also admitting she thought she was the only one who enjoyed avocado with a spoon.

The Avo King is actually the Publican of The Tower Hotel in Hawthorn East, and he’s enjoying the ride. There’s no telling where his Avo adventure will turn up next. Guac on.

Credits

Client: Australian Avocados (Hort Innovation)

Creative & Earned: Thinkerbell




Please login with linkedin to comment

Australian Avocados Thinkerbell

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]