Think Your Real-Time Marketing Is The Bomb? Enter These Awards!

Think Your Real-Time Marketing Is The Bomb? Enter These Awards!
SHARE
THIS



It’s every brand’s dream to be as revered for a post on social media as Oreo is for when the lights went out at the Super Bowl in 2013.

The Oreo tweet has virtually become synonymous with Power Point presentations about real-time marketing and social media, and two years later people are still talking about it.

In case you hadn’t seen it for some reason, check it out below.

There’s no denying the importance of real-time marketing for a brand, particularly on social media platforms such as Twitter.

Even just Googling ‘real-time marketing’ brings up an array of tips, tricks and articles on why brands must do it.

In fact, it’s so critical now it’s become its own category at the B&T Awards.

For Marshall Maher, head of marketing at Twitter Australia, moments are what makes the social platform unique. “It’s more about target moments, not target markets,” he told B&T.

“Whether it’s a global phenomenon like #TheDress or the dozens of memes that started in Australia – smart brands recognise them as an opportunity to get involved and demonstrate relevance to their customers. Getting real-time marketing right shows that a brand is nimble, creative, and that it listens to and understands what its customers are interested in.”

We’re on the hunt for brands that reckon they’ve done a doozy on a social media post about something happening right then and there.

There’s always lots of happenings and no doubt the social media guns in your team have whacked up a corker that’s got a fair amount of traction.

Reckon you’ve got what it takes to be the next Oreo? Then make sure you enter the Awards here and your brand could be emblazoned on Power Point presentations in the near future.

Twitter’s Maher is keen to see who will be getting the gong.

This year’s B&T Awards are being held down in Melbourne for the first time. We wanted to give the Victorian capital some lovin’.

Aside from making sure your brand has its entry for ‘Best Use of Real-Time Marketing’ in on time, there’s a heap of other categories to grab some recognition in.

Last year’s winner of B&T Agency of the Year, M&C Saatchi, was stoked receiving the shining solid statuette.

“It was equal parts humbling and exciting,” said M&C Saatchi CEO Jaimes Legget. “We’ve got a brilliant team, who work hard for a great bunch of clients. The wins were recognition of all their passion, creativity and drive.

“They provided us with an opportunity to pause for a moment and reflect on what we’ve managed to achieve in a year, which doesn’t happen often in this game. It was also a great excuse for a knees up.”

Tickets are also available so you don’t get a bad case of FOMO (fear of missing out).

sponsor_Bar

 

 

Please login with linkedin to comment

Advertising Standards Bureau Marketing Research Westpac

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]