Following a pitch process, The Wired Agency [Wired] has won the creative, digital and social remit for the digital education business, CoWorks.
Specialising in providing digital based coaching to HSC students, CoWorks is growing its offering across New South Wales following the profound impact Covid had and continues to have, on students and how they learn and access various education platforms.
Managing Partner David Kennedy-Cosgrove said, “the exam based system wasn’t quite right for the way I learn and it still isn’t for many others. Thankfully, CoWorks is an awesome digital coaching supplement to high school that fills the gaps that school can’t. We can’t wait to help this brand grow across Australia and beyond.”
The appointment affirms CoWorks’ ambitions to grow its digital offering.
Echoing this sentiment, CoWorks cofounder Jesse Gardiner said he was looking forward to seeing what Wired and CoWorks can achieve.
“Working with Wired has been an exciting project so far as they seem to be as excited as we are at supporting more students and parents across NSW to navigate this challenging but critical period in a teenager’s life.”
“While there has been significant disruption to students who had their Year 11 and Year 12 experience directly impacted by COVID, these challenges have presented an opportunity to be more prepared for the fast changing world of University and work they are entering. The fact that a significant amount of University education is now delivered virtually combined with the work from home revolution indicates that the importance of being both an independent learner and an autonomous operator have never been greater if we are to prepare students for the inevitability of ongoing uncertainty.”
The agency has enjoyed a very successful start to the year, winning four other accounts and helping Pizza Hut become Australia’s fastest-growing QSR brand along with the appointment of a new Managing Partner.
The Wired Agency’s purpose is to ‘move digitally, humanly’ by specialising in strategy, insight and creative for content, social, search, placement & partnerships. Key clients include Pizza Hut, Assembly Label, Visit Korea, Chatime, Viking Cruises, Georg Jensen, Peppermayo and TEDx.