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Reading: The Wiggles Set To Rock Rolling Stone’s September Cover
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B&T > Marketing > The Wiggles Set To Rock Rolling Stone’s September Cover
Marketing

The Wiggles Set To Rock Rolling Stone’s September Cover

Staff Writers
Published on: 4th July 2022 at 8:00 AM
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Rolling Stone AU/NZ publisher The Brag Media has announced that The Wiggles will grace its September issue cover, cementing the group’s first time to be anointed by Rolling Stone. Yellow Wiggle, Tsehay Hawkins, 16, also becomes the youngest person to appear on the local cover of the iconic pop culture masthead.

The Wiggles granted Rolling Stone AU/NZ unprecedented access to their recent Australian arena tour — a double headliner with the new and original lineup — and to their Hot Potato Studios in Sydney, as they worked on new music and rehearsed a brand new TV show.

L-R: The Wiggles’ Anthony Field, Tsehay Hawkins, Simon Pryce and Lachlan Gillespie

The Wiggles as you’ve never seen them before, the cover story is a colourful take on a record-breaking two years. It began with a mashup of “Fruit Salad” and Tame Impala’s “Elephant” (that later topped triple j’s Hottest 100), followed by the addition of Hawkins as the group’s first woman of colour, and a spectacular sold-out tour with all original members.

Rolling Stone AU/NZ print editor, Jake Challenor, said: “Just like Rolling Stone, The Wiggles have stood the test of time. Here is a band that, for three decades, has entertained and inspired future generations,” he said. “The last two years have been some of their best in history. The Wiggles are more relevant than ever, which is exactly why pop culture icons like Lil Nas X and The Kid Laroi are embracing them. Without a doubt, 2022 is officially the Year of The Wiggles.”

The September-November edition — which includes a Wiggles-themed adult colouring book — hits newsstands in Australia and New Zealand on Monday, September 5, 2022. Also appearing in the next issue are interviews with musicians Ben Lee, Eddie Benjamin and Teeks, plus Twitch streamer Whippy, and features on the climate crisis, niche influencers and much more.

Last year Rolling Stone Australia expanded its brand with the inaugural Sailor Jerry Rolling Stone Australia Awards, now in its second year, and, according to Roy Morgan data on the national magazine market, Rolling Stone Australia reached 191,000 readers in the six months to December 31 2021, ahead of staple Australian mastheads Golf Digest, Family Circle and Who. This year The Brag Media also announced the inaugural Rolling Stone New Zealand Awards.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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