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Reading: The Shonkys: All The Brands With The Shonkiest Products
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B&T > Media > The Shonkys: All The Brands With The Shonkiest Products
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The Shonkys: All The Brands With The Shonkiest Products

Staff Writers
Published on: 7th October 2015 at 3:26 PM
Staff Writers
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It’s an award ceremony you don’t want to be named at, but the annual Shonkys, awards celebrating the worst and dodgiest of products, has revealed it’s latest clump of disasters.

The Shonkys is funded by consumer advocacy group CHOICE, and has been running since 2006.

The winners of this year’s Shonkys include NAB, Arnott’s, Ikea, Samsung, Coke, Kleenex, Nanosmart and Payday lenders.

NAB

NAB joined the Shonkys wall of fame for its ‘Low Rate’ credit card, which while interest rates have decreased, NAB’s credit card interest rates have increased.

“We see a contradiction there – or at least a cash grab at the expense of consumers that has a distinct whiff of shonkyness about it,” said the team behind the Shonkys.

Arnott’s

Arnott’s Tiny Teddies won a Shonky award this year for including a kids’ canteen recommendation on its packaging, despite the teddy-shaped biscuits being loaded with sprinkles and chocolate.

“We think Arnott’s deserves a Shonky to add to its trophy shelf, right next to its ‘canteen approved’ stamp.”

Coca-Cola

Paying for a scientific study that found people need to do more exercise to burn off the calories, rather than just stopping drinking the fizzy drink had a few raised eyebrows turned towards the beverage company.

“In a scientific revelation right up there with the discovery of penicillin, the GEBN website carefully explains that you gain weight when you take in more calories than you burn off, and vice-versa. The suggestion is that we shouldn’t stop gulping down cans of Coke, we should simply exercise more. So we had to take issue with the GEBN – in the form of a Shonky – which we think looks a lot like a fizzy font of self-serving pseudo-science.”

Samsung

When a number of Samsung washers spontaneously combusted into flames, there’s no denying the shonkiness of the product. Which the Shonkys gladly dished out.

Payday Lenders

The industry of payday lenders received a good ol’ Shonky for its ability to sneak around Government restrictions.

Ikea

A leather couch that doesn’t include any leather. Enough said.

Kleenex

When its ‘flushable’ cleansing cloths clog up the toilets and refuse to disintegrate like toilet paper.

Nanosmart Laundry Balls

“Nanosmart laundry balls do diddly squat” is the official line from the Shonkys.

Check out the video below for the test.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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