The Reinvention of the Selfie

The Reinvention of the Selfie
SHARE
THIS



Photo-sharing social media site Instagram was down for couple of hours on the weekend, sparking a mixed-bag of online feedback (on other social media sites, namely Twitter) from users unable to post their “selfies.”

Though some attendees of big events like US music festival Coachella were genuinely frustrated, the majority of Instagram fans employed a sense of humour in response to the site’s impermanent failure.

This kind of online banter implies attitudes on social media are becoming more self-aware and light-hearted.

The “selfie” is an example of these evolving attitudes and is now the social norm for “capturing the moment”, according to James Keeler, head of strategy at The White Agency. 

According to the Oxford Dictionary Online, (to which “selfie” was officially added last year) a “selfie” is: “A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.”

Now that even the Pope has been caught taking selfies, the selfie has entered the mainstream and been embraced by people all over the world.

Over one million selfies are uploaded on a daily basis, according to Selfie Infographic by Mantas Malukas “…the strong visibility of this content in our daily lives has allowed the selfie to become engrained in our psyche as an everyday convention of smartphone etiquette,” Samuel Snowden account director of Thinktank Social explained.

The selfie has become a cultural phenomenon because it is “accessible, identifiable and one that exudes personality,” according to Snowden.

There are, however, instances of selfie-related narcissism still appearing in social media circles. Keeler says the “shareable selfie” or “shelfie” has emerged as the selfie’s new egotistical offshoot, reserved for online users who only post photos they look desirable in.

Interestingly, Selfie Infographic shows that men and women are more or less equally likely to take a selfie. Of these, men are 34% more likely to retouch every selfie uploaded, as opposed to females who only retouch 13% of every selfie shared.

“These statistics indicate that the selfie is a marketing tactic that is equally appealing to all ages and sexes,” said Snowden.

He says the selfie is no different to the cultural obsession of reality TV shows in the early noughties, “the only difference between reality TV and the selfie is that in 2014 everyone could have their 15 seconds of viral news feed fame, irrespective of their geographic location”.

It seems the selfie, like it or not, is here to stay.  

Please login with linkedin to comment

Latest News

The Turning Tide Against Surveillance Capitalism
  • Opinion

The Turning Tide Against Surveillance Capitalism

In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]

Opinion

by B&T Magazine

B&T Magazine
Kim Kardashian Spruiks Cryptocurrency In Instagram Ad
  • Media
  • Technology

Kim Kardashian Spruiks Cryptocurrency In Instagram Ad

Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]

by B&T Magazine

B&T Magazine
Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose
  • Campaigns

Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose

Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]

Nine Promotes Jo Clasby To Commercial Director, Publishing
  • Marketing

Nine Promotes Jo Clasby To Commercial Director, Publishing

Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]

Mark Zuckerberg, chief executive officer of Facebook Inc., listens as Narendra Modi, India's prime minister, not pictured, speaks during a town hall meeting at Facebook headquarters in Menlo Park, California, U.S., on Sunday, Sept. 27, 2015. Prime Minister Modi plans on connecting 600,000 villages across India using fiber optic cable as part of his
  • Technology

“No F*cking Way!”: Pink Floyd Frontman Refused To Give Mark Zuckerberg Rights To Song

Roger Waters, co-founder of Pink Floyd, said he refused to give Mark Zuckerberg the rights to use hit song Another Brick in the Wall (Part Two). Waters was speaking at a pro-Julian Assange event when he said that he had been offered a “huge, huge amount of money” for the use of the 1979 hit […]

by B&T Magazine

B&T Magazine
Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign
  • Campaigns

Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign

Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins
  • Marketing

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins

Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]

Xandr Launches New Guide Exploring The Future Of Identity
  • Advertising
  • Technology

Xandr Launches New Guide Exploring The Future Of Identity

Xandr, AT&T’s advanced advertising company, today released “Shaping the Future of Identity,” an industry guide exploring the approaches for buyers and sellers, as well as market participants, as they evaluate identity solutions in preparation for a future without third-party cookies.

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client
  • Marketing

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client

Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign
  • Campaigns
  • Marketing

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign

Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]