The Media Federation of Australia (MFA) has launched a Diversity, Equity and Inclusion Advisory Council, consisting of 13 media agency professionals from diverse backgrounds, with the aim of providing guidance to the industry across all facets of diversity and inclusion.
The MFA DE&I Advisory Council will promote the MFA’s ambition to build a diverse, equitable and inclusive industry through four key actions:
• Ensuring DE&I remains an industry priority by facilitating a productive, respectful and safe conversation.
• Reviewing, challenging and providing guidance on industry strategy, initiatives and plans in the DE&I space.
• Advocating and raising awareness around achievable actions the industry can take to improve diversity, equity and inclusion – and sharing learnings at an industry level and within their agencies.
• Acting as the representative voice for the diverse.
Among the Council’s first projects will be an education program – providing awareness training for all professional levels – and showcasing best practice DE&I initiatives, to be launched later in the year.
The 13 members of the Council are:
Joshua Green, associate strategy director, Spark Foundry
Nisha Rajamani, client director, Carat
Aaron Carpenter, digital director, Dentsu
Tania David, head of marketing & business development, Finecast
Tanvi Singh, strategy director, Mindshare
Asier Carazo, strategy director, Atomic 212
Jessica Lane, senior search manager, CHE Proximity
Olivia Beringer, research director (Google), PHD Media
Philippa Moig, business director, OMD Australia
Wayne Philbert, client partner, Initiative
Petrice Koutsis, partnerships executive, UM Australia
Bridget Wever, account director, Performics
Luisa Dalli, senior strategist, Havas Media
MFA Board member Aimee Buchanan, incoming CEO of GroupM Australia, said: “The purpose of the MFA DE&I Advisory Council is to establish a positive guide that pushes the industry forward in the area of DE&I. The group itself is representative of a wide variety of diverse groups to ensure everyone is being heard. Our ambition for this Council is to create a voice that drives change and progress and I look forward to seeing the impact across our industry.”
Linda Wong, director, people at the MFA, added: “We’re so pleased that these passionate individuals who want to create change have joined the first-ever MFA DE&I Advisory Council. Creating the group was a complex task, as we wanted to ensure it was as inclusive and diverse as possible, across age, cultural backgrounds, disability, sexual orientation and gender identity – as well as different levels of authority, from different departments, from different agencies and different markets.
“Study after study has shown that diversity in the workplace boosts everything from creativity to productivity, business performance and the happiness of employees, and enhances society at large. We’re proud that at 44 per cent, the representation of women in leadership positions within the industry is higher than the average in the Australian workplace, but there is plenty more we can do in other areas of diversity. The MFA is excited to see everything that this group hopes to accomplish.”
Nisha Rajamani, client director at Carat, said: “As a first-generation migrant into Adelaide in 1991, I have experienced the impact that a lack of DE&I in society can have, as well as seen the positive developments of when it is introduced. While many agencies are already prioritising DE&I programs, bringing the benefit of cross-agency learnings would accelerate the process and provide consistency. With the MFA at the helm, we can offer a benchmark and facilitate a shift across the broader marketing and advertising industry. My fellow MFA DE&I Council members and I look forward to bringing our industry together on this important issue and making a tangible difference across all facets of DE&I.”
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]