The Lab Nabs Cummins&Partners’ Tom Ward As Executive Director
Independent cultural insight and strategy agency The Lab has announced the appointment of Tom Ward as executive director.
Ward joins the Melbourne team after seven years at Cummins&Partners, where he was chief strategy officer.
Ward previously held positions as managing director at Naked Communications and head of strategy and insight at George Patterson Y&R. He joins The Lab’s already strong executive team to help drive the future of the business and keep it ahead of trends in marketing and communications.
His appointment solidifies The Lab’s position as a true insight and strategy agency. The Lab co-founder and CEO, Neale Cotton, said: “We view research as a means to an end, an opportunity to take a leap in the way we or our clients think. We focus on translating opportunities, through human-centric strategy, so brands can take advantage of our rapidly changing society and stay ahead of change.
“Tom’s appointment doubles down on our strategic DNA. He is a sharp thinker and creative problem solver. We’ve worked with Tom for years and he’s a perfect cultural fit. We couldn’t be more excited for him to join The Lab family.”
Ward said: “I’m delighted to join the brilliant brains at The Lab, a place that I’ve always admired and have worked closely with since I moved to Australia 15 years ago.
“My experience with them has shown me that they are always more than a research partner; they are genuine strategic partners for marketers and agencies in getting to game-changing thinking for brands. I’m excited to be a part of that and to join the team.”
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