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B&T > Marketing > The Internet Nails Apple Against The Wall For Horrible Pen Thing
Marketing

The Internet Nails Apple Against The Wall For Horrible Pen Thing

Staff Writers
Published on: 11th September 2015 at 9:18 AM
Staff Writers
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The launch of an Apple product is usually met with fanfare and tears of joy from nerds, but this latest apple product for iPad Pro has been uncharacteristically knocked back.

The $99 Apple ‘Pencil’ stylus is the latest accessory for the new iPad Pro.  The stylus is a piece of technology which the late Apple co-founder Steve Jobs once described as ‘yuck’ and declared that ‘nobody would want it.’

Back in 2007 Jobs said that if a company made a stylus for a tablet, then ‘they blew it’.

“We’re going to use a pointing device that we’re all born with – born with ten of them. We’re going to use our fingers. We’re going to touch [the iPhone] with our fingers,” Jobs said.

https://youtu.be/4YY3MSaUqMg

Flash forward to 2015 and Apple has just announced its own version of a stylus:

https://youtu.be/sChqOxD5XQ

Looks like Apple might have forgotten Job’s wise words, but the internet never forgets:

Apple Pencil me like one of your French girls pic.twitter.com/7A19PnN2nC

— Amber Gordon (@missambear) September 9, 2015

oh my god his face after the entire audience audibly laughed at the name “Apple Pencil” pic.twitter.com/ByN92KwaYD — Nick Robinson (@Babylonian) September 9, 2015

Hate to brag, but i am the first person to get my hands on the new #Apple #Pencil pic.twitter.com/LfaekHlfWh

— Daddy (@LifeisSavage) September 9, 2015

Apple Pencil prototype leaked pic.twitter.com/cE4eH9gcVT — Eric Sapp (@ericsapp) September 9, 2015

See if you can pick out the exact moment the Apple Pencil was introduced. pic.twitter.com/BpJQjwqz47

— southpaw (@nycsouthpaw) September 9, 2015

introducing denny’s toothpick. your teeth, performing at full potential. pic.twitter.com/a8uxWmAwXF — Denny’s (@DennysDiner) September 9, 2015

Totally buying a $100 Apple pencil. NOT

— steven (@stevenferazo) September 10, 2015

I can’t wait to rewind some cassette tapes with the Apple Pencil. — Matthew Santoro (@MatthewSantoro) September 10, 2015

@midnight what about the apple eraser for the apple pencil?

— Stephen (@st33b0) September 10, 2015

The Apple Pencil is Apple proving to everyone that they can put their logo on anything and people will buy it. — Brandon Gebhardt (@bwgebhardt) September 10, 2015

I give it 12 hours after launch before some dumbass puts the “Apple Pencil” in a pencil sharpener.

— Marco Price (@Primar13) September 10, 2015

Click here for B&T‘s roundup of Apple’s latest products.

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TAGGED: Luke Starr, Social Media
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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