The Internet Nails Apple Against The Wall For Horrible Pen Thing

B&T's vote for Australia's greatest-ever ad is much like the recent referendum sans the mudslinging and Kamahl.

Posted 1 week Ago

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The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Poppy I wouldn’t even take […]

Posted 40 minutes Ago

Opinion

by B&T Magazine

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Seven's Luke Smith quits for PubMatic. Apparently still in line for one of James Warburton's annual Christmas hams.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Think AM radio has a bit of an angry boys' club feel? It's not improving things with this news.

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Hopefully this news will get you in the Christmas spirit. Either that or go and stand in Westfields for nine hours.

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

If there's one sport in the world that's thumbing its nose at global emissions, it's probably drag racing.

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]

Work in media? Want to cover next year's Cannes In Cairns? There'll be no free piña coladas without this form.

In-housing is definitely an industry hot button topic. Admittedly still a long way behind office affairs.

Who doesn't love the out of home medium? Apart from the very real chance of being shat on by a bird.

Do you drive an EV more for its bragging potential than anything environmental? You may enjoy this electric news.

Denomination's Simon Gawn jumps ship to Ideally. Apparently his farewell from his barista was very touching.

Did that winter diet not result in the beach body you so hoped? Read this surfwear article with caution.

If Man Of Many's hold music isn't Metallica's "The Shortest Straw", it bloody well should be.

Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]

Dessert Masters finale reportedly leaves viewers wanting more. Weight Watchers also keeping a keen eye on things.

Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).

Dave 'Rabbit' Rabbetts departs Star 104.5 breakfast. Has asked everyone call him Dave for a little bit.

Yoghurt brand in strife over green claims. Meanwhile Mars Bars still getting away with "helps you work, rest & play".

Digital continuing to be advertising's star performer. Although that's not intended as a slur to the humble catalogue.

One of the biggest stories of 2023 looking like it's heading into 2024. Has the legs to even make 2025.

oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]

Eddie McGuire set to become even more annoying after his game show hosting gig comes to an end.

It's 2023's biggest news stories counted down! And whoever wrote it clearly didn't miss out out Taylor Swift tickets.

It's a win for the free-to-air networks this morning. However, it's not stopped the incessant squabbling between them.

Want stray dogs to follow you home after a night out? This chicken-inspired scent could be just the ticket.

Posted 1 day Ago

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Have you ever met a Jimmy you didn't like? Confirm it here with the eminently likeable Jimmy Hyett's B&T TV debut.

Posted 1 day Ago

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Rocket serves up the lettuce, nabbing Ex-Ogilvy and DDB creative, Samantha Dodson.

Free TV has welcomed the federal government’s ongoing commitment to ensuring that all Australians can access their local free television services on connected TVs through the introduction of legislation to implement a prominence framework in coming days. Free TV CEO Bridget Fair (lead image) said: “Right now, Australian viewers are being steered in the direction […]

Radio host 'Wippa' has published an erotic novel! Presumably with many of the protagonists whipping it out.

In exciting news for turkeys & our piggy friends, Burger King attempting to flog burgers as alternative Christmas fare.

Posted 1 day Ago

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by B&T Magazine