B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • Cairns Hatchlings
  • NRL
  • Married At First Sight
  • Channel 10
  • Anthony Albanese
  • oOh!Media
  • Thinkerbell
  • WPP
  • Are Media
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: The Impact Of Outdated Advice And Experience Bias
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Opinion > The Impact Of Outdated Advice And Experience Bias
Opinion

The Impact Of Outdated Advice And Experience Bias

Staff Writers
Published on: 7th July 2022 at 12:31 PM
Staff Writers
Share
7 Min Read
SHARE

In this opinion piece, Elyse Foley (pictured), group business director at Initiative, talks about some personal experience relating to outdated advice in the industry and how everyone could go about implementing changes.

We all recall the shockwaves caused by the now infamous Grace Tame photo taken with Scott Morrison earlier this year. Her ‘sin’ was not smiling. The response from the public and media was polarising and immediate.

I am ashamed to say I did think she was wrong. Be polite, be respectful… isn’t that what we have been taught? After reading different perspectives I changed my mind and it made me question what other advice I may have taken as gospel, allowing it to shape my world view and influence the way I live and lead, particularly at work.

Just as children are influenced by their early years, as adults we are influenced by our early career experiences. These experiences shape the stories we tell ourselves and the way we lead others.

This is important because future generations grow up with different advice and as a result their expectations, behaviours and experiences will be different. They speak their minds; they have different perspectives around what should and should not be shared amongst their peers; they have different values

As leaders, I believe it is our responsibility to create the best environment for our teams to thrive. To constantly seek the best for our businesses and our people. So often we are unaware of what has shaped our beliefs and as such are not able to assess their validity in the current context. As a result, our beliefs and past experiences have the power to influence our reactions and can act as a barrier to embrace change. In turn this can impact our teams.

Three personals career experiences come to mind:

We are more than our metaphorical 9 to 5

When I first started working my dad told me not to ask clients about their lives. He said it was none of my business what they do outside of work. It turns out that is the exact opposite of what we should do. As the pandemic and WFH has shown, people are much more than their metaphorical 9 to 5 and true connection comes from understanding the whole person not just their work persona. The impact of wearing a work mask means missed opportunity to build great relationships, to do brilliant work and to unlock potential.

Everyone’s voice is important

Early in my career I was told “don’t speak up or challenge people who’ve been in the workforce for longer than you”. This became an unintentional learned behaviour and I spent years holding back and deferring to my bosses. As a result, when I became a leader, I did not always encourage my team to speak up as much as I should have. The scary thing is people still perpetuate this advice today when the opposite should be encouraged. Everyone has a point of view and brings a different perspective, it is what drives creativity and allows us to find new solutions to our clients’ business problems. Discouraging young people from contributing limits their growth and their impact. Ideas can come from anywhere and every voice counts. Yes, we need to be informed and educated. But this can be achieved while encouraging everyone to contribute.

We need to get better at boundaries

The final piece of outdated advice is arguably something that has contributed to our always- connected-burn-the-candle-at-both-ends culture as the unspoken rule was as a junior you should never leave before your boss and that as a leader you should never leave before your team. If everyone lived by this philosophy no one would ever go home! These days, healthy boundaries, prioritising mental wellbeing, and productivity over slaving at the desk are encouraged. But I can confidently say that there is still a part me that is guided by my past experiences. Even the smallest of actions like responding to emails on the weekend re-enforce a culture of needing to be constantly connected to our now virtual and pocket-sized “desks”.

My challenge to current industry leaders is to question the advice that has perhaps shaped your perspective and ultimately break any experience bias that exists. This can be done in 3 steps:

  1. Become aware. Ask yourself if there is any advice that has shaped your current view and challenge yourself on whether it is still correct.
  2. Share. Tell someone about it: a friend, team member or colleague. Self-reflection is not enough. Sharing creates a change dialogue and forces introspection amongst the collective. Talk to your boss as well. They could bring a different perspective. Different opinions create great conversations that lead to growth on both sides.
  3. Care. Evaluate the impact and ask: “is this helpful or is it creating a barrier for change”?

Identifying these views and their impact is important at any time, however it is particularly important when retention and recruitment challenges are at an all-time high. COVID has expedited workplace dynamics allowing more flexibility and freedom than most people thought possible. Now we know what can be achieved, we must as leaders continue to create an environment where our people can truly flourish, at work and at home.

To do this we must change the status quo. Now that the water-cooler conversation isn’t as easily accessible in a hybrid world, communication is even more important. We need to think of new ways to encourage important conversations that bring to light our personal experience bias and any outdated advice that could be holding us back.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Initiative
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Travel Guides Take On Tipping Point For Charity
21/05/2025
CMOs To Watch, Presented By Zenith: How Naysla Edwards Is Shaping AmEx’s Future From Fashion To F1
21/05/2025
InfoSum Intergrates With Amazon Ads: Attracts Advertisers To Push Their First-Party Signals
21/05/2025
VaynerMedia’s International Boss: ‘Three Things Marketers Want, Gen AI, Australia & What Gary Vee Is Really Like’
21/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?