The Interactive Advertising Bureau (IAB) has launched its annual Mobile Landscape Study into all things mobile and advertising and wants your opinion whether you or your clients are big consumers of mobile or not.
Now in its third year, the IAB survey forms the basis of, arguably, the most thorough exposé of mobile ad spend in the Australia. To take part simply click here and in doing so you’ll go into the draw to win a much vaunted iPad from the Apple Corporation.
According to the IAB, mobile ad spend more than doubled in 2014 and results of the survey will help the industry get a better understanding on the challenges and the opportunities of mobile ad spend going forward.
The IAB’s CEO Alice Manners told B&T that the importance of spend on mobile and tablets is now “indisputable” and enables marketers and consumers to build ever “rewarding relationships”.
“The IAB’s annual Mobile Landscape Study is a major review of the smartphone and tablet advertising market in Australia,” Manners said, “and is focused on gaining the industry’s views on aspects such as expected shift in spend for mobile 2015, barriers and challenges for market growth; knowledge base for different ad formats and technology; and perceived strengths of mobile advertising versus other platforms.
“Now in its third year the study will provide an in-depth view of how mobile is moving mainstream and what the industry needs to continue to reach the connected Australian consumer,” Manners said.