Guardian News & Media (GNM) is launching ‘Pulse’, a brand new programmatic proposition that targets our most engaged users on current and surging content on The Guardian.

Pulse will enable brands to activate campaigns in real-time against the most relevant and trending content, allowing advertisers to act with social media speed.

Pulse identifies surging stories using the Guardian’s own real-time data analytics tools and overlays sophisticated audience segments to ensure the campaign reaches the most influential and engaged readers.

Advertisers can also contextually target across the Guardian’s verticals such as travel, finance and life & style for maximum impact.

James Young, commercialisation director, Guardian Australia said, “We are excited to roll out Pulse in time for the Rio Olympics to allow brands to be in front of our loyal sports readers.

“Not only are we able to offer advertisers one of the most premium digital environments, but we can also ensure we maximise every element of the ad by placing it in the most appropriate context, at the best possible time to our most engaged and influential readers.”