The Brief – part two with DDB's Amir Kassaei
The second and final part of B&T’s interview with DDB Worldwide’s chief creative officer Amir Kassaei in this week’s The Brief.
After discussing the lack of ad talent in China and the future of the Cannes Lions in the previous instalment of The Brief the conversation this week turns to all things digital.
Here the awarded creative discusses how digital connectivity is pushing “equality driven marketing” and shares his view on the future of digital experience.
He also believes ad agencies are giving away their best ideas for free, find out why as he argues for a change of the agency business model.
Take a look:
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