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Reading: The Brief – part two with DDB's Amir Kassaei
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B&T > Media > The Brief – part two with DDB's Amir Kassaei
Media

The Brief – part two with DDB's Amir Kassaei

Staff Writers
Published on: 11th November 2013 at 10:21 AM
Staff Writers
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The second and final part of B&T’s interview with DDB Worldwide’s chief creative officer Amir Kassaei in this week’s The Brief.

After discussing the lack of ad talent in China and the future of the Cannes Lions in the previous instalment of The Brief the conversation this week turns to all things digital.

Here the awarded creative discusses how digital connectivity is pushing “equality driven marketing” and shares his view on the future of digital experience.

 He also believes ad agencies are giving away their best ideas for free, find out why as he argues for a change of the agency business model.

Take a look:

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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