The Brag Media has announced the expansion of its commercial team with Jessica Hunter promoted to general manager and Batoul Peters, who joins the business from WeAre8, appointed head of national client partnerships.
Lead image: Left – Jessica Hunter. Right – Batoul Peters
Both appointments signal The Brag Media’s commitment to connecting clients with hard-to-reach youth subcultures at scale through high-impact mastheads and events.Hunter’s promotion to general manager reflects her proven track record of success within the company, having most recently served as general manager of partnerships. In this role, she was instrumental in driving the company’s success in 2023 with her innovative approach and vast leadership experience. Previously, Hunter had a nearly three-year stint as head of brand & agency partnerships with Woolworths Group’s media business, Cartology.
“Taking on the role of General Manager, after leading partnerships for six months, I remain deeply committed to innovation and our unique service excellence. We’ve celebrated notable growth, always staying true to The Brag Media’s core values. In our efforts to hire experienced and value-driven team members aligned with The Brag Media’s principles, Batoul stands out, poised to steer our partnerships forward. Stay tuned for more exciting talent updates,” said Hunter.
As part of the expanded commercial team, Peters, a seasoned pro with over 18 years of experience, has taken the helm as head of national client partnerships. Her wealth of knowledge and keen insights will strengthen relationships with agencies, ensuring that the business’ media solutions continue to meet and exceed client expectations. Prior to joining The Brag Media from WeAre8, Peters has worked at Amazon (Twitch), Seven West Media and Mamamia Women’s Network.
“I am a big fan of The Brag Media’s iconic entertainment and culture-rich environments! I look forward to working with Jess and the impressive commercial team to bring outstanding brand experiences and partnerships to our agency and client partners,” said Peters. “These appointments are a testament to the immense talent we have within The Brag Media. Jessica and Batoul bring a wealth of experience and a fresh perspective to their new roles. Their contributions will undoubtedly help us reach new heights in delivering top-tier media solutions. We are excited about the future and the value we will continue to provide to our clients and partners,” said The Brag Media’s chief operating officer, Joel King.
