The Brag Media Appointed Lead Agency For SEND, Australia’s First Exclusively Online Supermarket

The Brag Media Appointed Lead Agency For SEND, Australia’s First Exclusively Online Supermarket
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



The Brag Media is continuing to step into the spotlight, working with companies and clients who match their ambition.

SEND is the latest brand to fall under The Brag Media marketing remit; Australia’s first ever exclusively online supermarket, launching onto the retail scene as of late July.

An extension of the SEND marketing team, The Brag Media has been appointed to manage all digital marketing activity, customer relationship management, out-of-home advertising, and graphic design.

The Brag Media, having worked in a similar capacity for several music clients, was looking to evolve. The emergence of this progressive new app, SEND, presented as the most logical next step in building on the company’s existing portfolio and client offering. With the integration of a culture driven media company and an ingenious tech application, expect to see two highly engaged millennial audiences merge in a very exciting way.

SEND is set to redefine the way an entire generation shops for groceries and daily essentials. Reinventing the humble supermarket, the platform allows users to browse and buy goods via the SEND App, with a guaranteed delivery of 15 minutes or under.

Well versed in strategic thinking, Emma Greenhalgh is the account lead for the innovative new client, having joined The Brag Media in 2020. Greenhalgh holds 7+ years’ experience within multiple media agencies.

Despite several setbacks, a changing media landscape, and lost revenue due to the global pandemic, The Brag Media are invested in their growth strategy with the hiring of new staff, client wins, and the recent brand refresh which saw the team tighten and refine their niche across digital.

Luke Grigis, CEO of The Brag Media (pictured), said, “we want to work with companies whose appetite for growth and innovation is as grand as our own. We believe that SEND is about to take Australia by storm, and we can’t wait to build an incredible business with them as they open multiple stores all around the country.”

“Our goal is to make sure every Australian thinks of SEND when ordering groceries, and we believe both the organic reach of our media business, plus our internal creative and marketing capabilities, will give SEND the huge competitive advantage they need to succeed.”

Founder of SEND App, Rob Adams, said, “we’d met with a handful of marketing agencies and were looking to partner with an agency who really understood the direction we were going in with our brand. The Brag Media were a clear stand out! After they presented their vision for an edgy, urban inspired brand that’s looking to disrupt the Australian grocery industry, we knew they were the ones and are extremely happy to be working with them.”

Please login with linkedin to comment

online supermarket SEND The Brag Media

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]