The Brag Media Appointed Lead Agency For SEND, Australia’s First Exclusively Online Supermarket

The Brag Media Appointed Lead Agency For SEND, Australia’s First Exclusively Online Supermarket
B&T Magazine
Edited by B&T Magazine
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The Brag Media is continuing to step into the spotlight, working with companies and clients who match their ambition.

SEND is the latest brand to fall under The Brag Media marketing remit; Australia’s first ever exclusively online supermarket, launching onto the retail scene as of late July.

An extension of the SEND marketing team, The Brag Media has been appointed to manage all digital marketing activity, customer relationship management, out-of-home advertising, and graphic design.

The Brag Media, having worked in a similar capacity for several music clients, was looking to evolve. The emergence of this progressive new app, SEND, presented as the most logical next step in building on the company’s existing portfolio and client offering. With the integration of a culture driven media company and an ingenious tech application, expect to see two highly engaged millennial audiences merge in a very exciting way.

SEND is set to redefine the way an entire generation shops for groceries and daily essentials. Reinventing the humble supermarket, the platform allows users to browse and buy goods via the SEND App, with a guaranteed delivery of 15 minutes or under.

Well versed in strategic thinking, Emma Greenhalgh is the account lead for the innovative new client, having joined The Brag Media in 2020. Greenhalgh holds 7+ years’ experience within multiple media agencies.

Despite several setbacks, a changing media landscape, and lost revenue due to the global pandemic, The Brag Media are invested in their growth strategy with the hiring of new staff, client wins, and the recent brand refresh which saw the team tighten and refine their niche across digital.

Luke Grigis, CEO of The Brag Media (pictured), said, “we want to work with companies whose appetite for growth and innovation is as grand as our own. We believe that SEND is about to take Australia by storm, and we can’t wait to build an incredible business with them as they open multiple stores all around the country.”

“Our goal is to make sure every Australian thinks of SEND when ordering groceries, and we believe both the organic reach of our media business, plus our internal creative and marketing capabilities, will give SEND the huge competitive advantage they need to succeed.”

Founder of SEND App, Rob Adams, said, “we’d met with a handful of marketing agencies and were looking to partner with an agency who really understood the direction we were going in with our brand. The Brag Media were a clear stand out! After they presented their vision for an edgy, urban inspired brand that’s looking to disrupt the Australian grocery industry, we knew they were the ones and are extremely happy to be working with them.”

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