The Bottle-O customers already identify their shopping experience as being welcoming and fun. Being local and independently-owned, The Bottle-O owners are often larger than life characters who play a big part in their communities.
Channel T have developed the brand campaign, bringing to life how loved The Bottle-O owners are within their local communities. A musical production, the campaign follows the journey of our hero The Bottle-O owner, Jonno, on his walk to work. Performed to a re-record of Katrina and Waves ‘Walking on Sunshine’, the newly-written lyrics convey the story of our owner and his relationship with the community.
Channel T, ALM and media agency Starcom have worked closely together to kick the campaign off with a bang, launching in the AFL & NRL Grand Finals and other high profile programs with 60” and 30” versions.
Supporting the brand activity, the campaign’s distinctive assets will be used across key occasion retail activity, in-store, social and digital comms.
“We’ve bottled that fun and welcoming experience you can only get from The Bottle-O into our lovable hero, and owner of The Bottle-O, Jonno. He’s that person from your local community you just can’t help but like – especially when he’s on his way to work rocking to a kick-ass version of “Walking on Sunshine”. We’re pumped to see these spots grab some eyeballs during the grand final weekend,” said Channel T executive creative director Pete Cerny.
Australian Liquor Marketers GM marketing Josh Gaudry: “’The Bottle-O’ is deeply entrenched in the colloquial language of us all. It’s uniquely Australian and has that endearing charm that we all connect to. Launching this campaign is one of great pride. It’s simple, fun and definitely showcases what we know to be the role of The Bottle-O in local communities across the country”
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