The Bottle-O customers already identify their shopping experience as being welcoming and fun. Being local and independently-owned, The Bottle-O owners are often larger than life characters who play a big part in their communities.
Channel T have developed the brand campaign, bringing to life how loved The Bottle-O owners are within their local communities. A musical production, the campaign follows the journey of our hero The Bottle-O owner, Jonno, on his walk to work. Performed to a re-record of Katrina and Waves ‘Walking on Sunshine’, the newly-written lyrics convey the story of our owner and his relationship with the community.
Channel T, ALM and media agency Starcom have worked closely together to kick the campaign off with a bang, launching in the AFL & NRL Grand Finals and other high profile programs with 60” and 30” versions.
Supporting the brand activity, the campaign’s distinctive assets will be used across key occasion retail activity, in-store, social and digital comms.
“We’ve bottled that fun and welcoming experience you can only get from The Bottle-O into our lovable hero, and owner of The Bottle-O, Jonno. He’s that person from your local community you just can’t help but like – especially when he’s on his way to work rocking to a kick-ass version of “Walking on Sunshine”. We’re pumped to see these spots grab some eyeballs during the grand final weekend,” said Channel T executive creative director Pete Cerny.
Australian Liquor Marketers GM marketing Josh Gaudry: “’The Bottle-O’ is deeply entrenched in the colloquial language of us all. It’s uniquely Australian and has that endearing charm that we all connect to. Launching this campaign is one of great pride. It’s simple, fun and definitely showcases what we know to be the role of The Bottle-O in local communities across the country”
Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]
AIA Australia has announced that it is now the official life, health and wellbeing partner to the AFL’s St Kilda Football Club. According to the company, the new partnership will provide club members with learnings, tools, and strategies that they can use to lead healthier lifestyles. Members will at the same time receive access to […]
Small to medium sized businesses will now be able to advertise on TikTok through SaaS solutions provider AppsVillage (ASX:APV). APV will allow SMBs to create and manage campaigns on TikTok in under three minutes using its AI software and advertising management platform JARVIS. The partnership makes the most of TikTok’s self-service advertising offering which launched […]
To keep pace with their transformative technology, Advanced Navigation turned to DOUBLESTAR CO for art direction, 3D modelling and design help that would capture the value proposition and offering of Advanced Navigation: AIR, LAND, SEA & SUB-SEA for their upcoming campaign “Accurate positioning in the most demanding conditions”. Advanced Navigation’s Head of Marketing Romain Pare […]
Junkee Studio, oOh!media’s creative and social agency division, is capitalising on another successful year by announcing the promotion of Tom Pitney to Strategy Director. Pitney will now drive the direction of Junkee’s in-house creative and strategy team, which produces bespoke content solutions for brands to help them tell and share their stories across their owned […]
Cricket Australia’s (CA) interim CEO Nick Hockley (main photo) has slammed broadcaster Seven for talking “our wonderful game down”. In a blistering attack on its broadcast partner, Cricket Australia lashed Seven for its ongoing legal stoush as it attempted to exit its four-year deal with the sport. As reported on B&T today, Seven West Media […]
Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s ‘Spend it Wisely’ advent calendar initiative, developed in close partnership with Melbourne-based creative agency TABOO. The digital advent calendar provides 25 days of road safety tips, plus offers and discounts to businesses throughout the holiday season, to help Victorians […]
PepsiCo Australia and New Zealand has announced the appointment of Vandita Pandey to the newly created role of Chief Marketing Officer for both snacks and beverages. Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the last 11 years in roles that span across marketing, corporate strategy, insights and […]