The Athlete’s Foot Launches 2021 Back To School Campaign  

The Athlete’s Foot Launches 2021 Back To School Campaign  
B&T Magazine
Edited by B&T Magazine



From January, The Athlete’s Foot will be showing how it’s making Back to School EASY for parents in its latest campaign.

Continuing the ‘Now That’s Fit’ narrative launched in a brand campaign in late 2020, The Athlete’s Foot takes on TikTok’s biggest trend to “continue its reign as the tongue-in-cheek leaders in FIT”.

The campaign centres around the different ways to shop at The Athlete’s Foot, with the TVC following concierge and fit technician Marissa as she recounts her in-store experience with families, telling us how easy it is to get fitted with the new services introduced at The Athlete’s Foot.

Speaking of the campaign, Deena Colman, general manager of marketing at The Athlete’s Foot said: “Back to school can be an incredibly stressful and time-consuming experience for any parent.

“As a result, we are doing our best to make it easy for our customers to get their kids shoes sorted— whether this is getting fitted safely in-store or online with expert advice, we are giving the control back to our customers so they can get access to our FIT experts easily and at a time that suites them.”

To adapt to the ever-changing climate, the team at The Athlete’s Foot introduced different “ways to shop” to ensure the safety of their customers and team.

This includes online booking and virtual queuing to help alleviate waiting times and allow customers to get fitted in-store safely and when it suites them.

The company is also continuing to drive MyFit Virtual and have introduced free shipping across their school range to help parents get fitted easily from the comfort of their own home.

The Athlete’s Foot campaign goes live with in-store with VM from the 29th December 2020 and will be pushed through media in January including Radio, CTV, Out of Home & TV, with a special “Kid” adaptation that will run across 10shake.

Credits for the campaign are as follows:

Creative production: Two Tractors

Advertising and media: Russell, Curtis & Janes Advertising

Featured image source: YouTube/The Athlete’s Foot Australia




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