Sadly, there’s been few reasons to laugh about COVID-19 – punch-ups in toilet paper aisles aside – so it’s definitely hats off to the editorial team at the local newspaper at Lenawee County in Michigan in the US.
Lenawee’s Daily Telegram has managed to turn the postponing of a local fair over coronavirus fears into a global social media smash.
Proof there’s a fine line between playing the straight bat and glorious humour, Tuesday’s front page screamed, “Testicle Festival On Hold”.
As bonkers as that may appear, it’s bang-on reporting from the Daily Telegram’s trusty scribes following the announcement that the much-loved Deerfield American Legion hosted “Testicle Festival” has had to be shelved following coronavirus fears.
Slated for May the 9th, the annual one-day festival apparently celebrates all things balls and attracts over 2500 participants to the small town of Deerfield. It’s also (ex-veteran association) American Legion’s biggest annual fundraiser.
Typically, the Testicle Festival celebrates the start of spring and brings likeminded people together to eat sliced and deep-fried cattle testicles and chicken gizzards, there’s also beer and t-shirt sales. Apparently, it’s also a homage to the area’s local abattoirs where workers and farmers have been chowing down on cow’s balls for well over 50 years.
Testicles were the local delicacy of The Deerfield Tavern until its untimely demise and the American Legion simply decided to carry on the town’s tradition.
Commenting on this year’s postponement, Nick Pulver of the Deerfield American Legion told the Daily Telegram: “People come from all over the state; all over the country to take part in the festival. We have people who travel 300 or 400 miles just for this one-day festival.
“This festival alone operates the American Legion for the year,” Pulver said. “It is sad to see it pushed back. So many people look forward to coming to Deerfield during this time of year, but this decision was made with the best intentions. I think we made the best choice to delay it.”
Thankfully, the festival’s postponement won’t have a negative effect on the American Legion’s finances.
Pulver adding: “We are not going to lose any of the food and products, baked beans will remain in the cans and the 300 pounds of testicles can remain frozen for at least two more months. We caught it at the right time.”
me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]
MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]
New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue. From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]
Here is EVERYTHING you need to know about contextual advertising bar the curling wand and the hot pink leg warmers.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]