Streem has signed Tess Fezzuoglio to be its new senior customer lead, as competition in the media-monitoring sector continues to intensify.

Since launching in 2017, Streem has rapidly signed major blue-chip clients including all four of the major banks, Telstra, Samsung, Medibank and multiple federal government departments including Prime Minister & Cabinet, Treasury and the ACCC.

Speaking from London where the company is preparing to launch locally in 2020, Streem CEO Elgar Welch said Fezzuoglio was a welcome addition to the growing team.

“Tess has a brilliant reputation for her customer-centric approach, and she’ll bring a ton of value to a fast-growing client roster,” Welch said.

“Our message to the market continues to be: you have a credible choice in media monitoring; don’t sign without talking to Streem first.”

Staff numbers in Streem’s Sydney office doubled in 2019, and the company also expanded into Melbourne.

Welch said the United Kingdom was the next frontier, with several customers signed ahead of launch, including Chelsea Football Club and Schroders asset management.

Fezzuoglio’s departure from Isentia comes one month after the exit of chief commercial officer Sean Smith to become IVE Group’s CEO of data-driven communications.