Streem has signed Tess Fezzuoglio to be its new senior customer lead, as competition in the media-monitoring sector continues to intensify.
Since launching in 2017, Streem has rapidly signed major blue-chip clients including all four of the major banks, Telstra, Samsung, Medibank and multiple federal government departments including Prime Minister & Cabinet, Treasury and the ACCC.
Speaking from London where the company is preparing to launch locally in 2020, Streem CEO Elgar Welch said Fezzuoglio was a welcome addition to the growing team.
“Tess has a brilliant reputation for her customer-centric approach, and she’ll bring a ton of value to a fast-growing client roster,” Welch said.
“Our message to the market continues to be: you have a credible choice in media monitoring; don’t sign without talking to Streem first.”
Staff numbers in Streem’s Sydney office doubled in 2019, and the company also expanded into Melbourne.
Welch said the United Kingdom was the next frontier, with several customers signed ahead of launch, including Chelsea Football Club and Schroders asset management.
Fezzuoglio’s departure from Isentia comes one month after the exit of chief commercial officer Sean Smith to become IVE Group’s CEO of data-driven communications.
Please login with linkedin to commentStreem
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]
JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]
Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]
PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]