Ten’s Spelling Bee Dubet Laeves Neraly A Mill Spllebuond

Ten’s Spelling Bee Dubet Laeves Neraly A Mill Spllebuond
SHARE
THIS



The launch of Network Ten’s The Great Australian Spelling Bee last night drew in 921,000 viewers in a five-city metro and was the second most watched non-news program for the night, according to Oztam preliminary ratings.

Nine’s reality cooking show The Hot Plate was the most watched non-news program for the night, at 944,000.

Unsurprisingly, Ten is pretty chuffed with the results, with a spokesperson telling B&T: “We are very happy with the first night ratings for The Great Australian Spelling Bee, which was number one in its timeslot in total people, 25 to 54s and under 55s.

“We look forward to bringing the rest of this amazing series – and the amazing children – to all Australians.”

Viewers in Melbourne were the most interested to see who was spelling correctly, bringing in 318,000 viewers, with Sydneysiders the second most keen at 299,000 viewers.

The launch wasn’t enough for Ten to win the night however, although the networks were all pretty close in the daily share.

Nine won the night overall with a share of 25 per cent, Seven just behind with 24.5 per cent.

Third was Ten with 21.9 per cent, and fourth the ABC with 21.8 per cent. SBS wasn’t as close, with 6.8 per cent.

Twitter users were pretty keen on the show.

As with everything, it’s not going to float everyone’s boat.

And made some people realise they may need to hit the dictionary again…

Please login with linkedin to comment

Advertising Standards Bureau alive TV

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]