Embattled broadcaster, the Ten Network, has received some badly-needed good news with its low-budget weekly comedy show Have You Been Paying Attention? bringing home some rare ratings joy.
Last night’s episode pulled in an impressive 876,000 viewers according to OzTam figures and even pipped Ten’s flagship show MasterChef by 8000 viewers.
And Have You Been Paying Attention?’s success is good news for all the networks. The show proves you don’t need big budgets and stars to make quality local programs.
Nine’s The Voice won the battle of the reality shows, its star-studded line-up of Seal, Delta, Kelly and Boy George, bringing in 1.05 million viewers last night.
Nine won the night in primary channel shares but multi-channels helped Seven over the line with 27.5 per cent, then Nine 26.7 per cent, Ten 21.8 per cent, ABC 18.3 per cent and SBS 5.7 per cent.
It must be said, it’s been a long time since Ten managed 21.8 per cent, too.
Speaking to The Australian yesterday, Ten’s CEO, Paul Anderson said: “This is always the strongest part of our year, and that continues to be the case. We were clearly disappointed with The Biggest Loser. It didn’t work. But since MasterChef came back into the schedule, we haven’t looked back.”
Anderson added that MasterChef bought a “halo effect”, delivering viewers to shows either side of it.
“Have You Been Paying Attention? is a great example of a show we’ve continued to build that is really starting to hit its straps this year,” Anderson said.
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.