Telstra Remains Australia’s #1 Brand, Apple Drops From Global Top Spot

Telstra Remains Australia’s #1 Brand, Apple Drops From Global Top Spot

The annual Brand Finance Global 500 report is back, and for the second year running, Telstra has ascended to the throne as Australia’s most valuable brand. Commonwealth Bank pipped ANZ at the post to take out number two.

The Brand Finance Global 500 and Australia 100 research ranks brands by monetary values and calculates the most ‘powerful’ brands, as defined by the companies whose enterprise value is most positively impacted by the strength of the brand.

In the supermarket stakes, Woolworths still beat rival Coles by one place, coming in fifth despite a 21 per cent decline in brand value from 2016. Coles showed the biggest gain of any Aussie company, jumping 21 per cent in the opposite direction to Woollies.

Channel Seven was the only media brand to make it into the top 100 most valuable brands down under, landing at #55.

Globally, most valuable brand Apple was pushed off its podium after five years at the top, with Google rising like a phoenix into number one place.

In another shakeup, Lego replaced Disney as the world’s most powerful brand, with Disney slipping behind the likes of Nike, Google and Visa to settle at sixth place.

Here’s the top 10 Aussie companies:

  1. Telstra
  2. Commbank
  3. ANZ
  4. nab
  5. Woolworths
  6. Coles
  7. Westpac
  8. BHP Billiton
  9. Optus
  10. Macquarie

And now the top valuable brands globally:

  1. Google
  2. Apple
  3. Amazon
  4. AT&T
  5. Microsoft
  6. Samsung
  7. Verizon
  8. Walmart
  9. Facebook
  10. ICBC

As for the most powerful brands in the world:

  1. Lego
  2. Google
  3. Nike
  4. Ferrari
  5. Visa
  6. Disney
  7. NBC
  8. pwc
  9. Johnson & Johnson
  10. McKinsey&Company

 




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]