B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • AFL
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • AI
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Telstra Remains Australia’s #1 Brand, Apple Drops From Global Top Spot
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Telstra Remains Australia’s #1 Brand, Apple Drops From Global Top Spot
Marketing

Telstra Remains Australia’s #1 Brand, Apple Drops From Global Top Spot

Staff Writers
Published on: 1st February 2017 at 11:18 AM
Staff Writers
Share
2 Min Read
telstra the monkeys
SHARE

The annual Brand Finance Global 500 report is back, and for the second year running, Telstra has ascended to the throne as Australia’s most valuable brand. Commonwealth Bank pipped ANZ at the post to take out number two.

The Brand Finance Global 500 and Australia 100 research ranks brands by monetary values and calculates the most ‘powerful’ brands, as defined by the companies whose enterprise value is most positively impacted by the strength of the brand.

In the supermarket stakes, Woolworths still beat rival Coles by one place, coming in fifth despite a 21 per cent decline in brand value from 2016. Coles showed the biggest gain of any Aussie company, jumping 21 per cent in the opposite direction to Woollies.

Channel Seven was the only media brand to make it into the top 100 most valuable brands down under, landing at #55.

Globally, most valuable brand Apple was pushed off its podium after five years at the top, with Google rising like a phoenix into number one place.

In another shakeup, Lego replaced Disney as the world’s most powerful brand, with Disney slipping behind the likes of Nike, Google and Visa to settle at sixth place.

Here’s the top 10 Aussie companies:

  1. Telstra
  2. Commbank
  3. ANZ
  4. nab
  5. Woolworths
  6. Coles
  7. Westpac
  8. BHP Billiton
  9. Optus
  10. Macquarie

And now the top valuable brands globally:

  1. Google
  2. Apple
  3. Amazon
  4. AT&T
  5. Microsoft
  6. Samsung
  7. Verizon
  8. Walmart
  9. Facebook
  10. ICBC

As for the most powerful brands in the world:

  1. Lego
  2. Google
  3. Nike
  4. Ferrari
  5. Visa
  6. Disney
  7. NBC
  8. pwc
  9. Johnson & Johnson
  10. McKinsey&Company

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, charlie pickering, Google Pigeon, Luke Starr, PRIA
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

The Search For The Women’s Weekly’s New Home Begins As Are Media Goes Up For Sale
11/07/2025
Cindy Rose Appointed WPP CEO
10/07/2025
Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?