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Reading: Telstra Calls In ABC Comic Mark Humphries To Hilariously Debunk 5G Conspiracy Theories
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B&T > Campaigns > Telstra Calls In ABC Comic Mark Humphries To Hilariously Debunk 5G Conspiracy Theories
Campaigns

Telstra Calls In ABC Comic Mark Humphries To Hilariously Debunk 5G Conspiracy Theories

Staff Writers
Published on: 4th August 2020 at 12:10 PM
Staff Writers
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You’d have to have been living under a rock if you hadn’t heard any one of the myriad of unfounded 5G conspiracy theories bouncing around the echo chamber of social media right now.

Arguably one of the more outrageous claims is that 5G towers spread coronavirus.

With so much misinformation out there about 5G, Telstra have recruited ABC satirist and presenter Mark Humphries to get to the bottom of things (sort of) and debunk the myths around 5G in a new campaign its created in-house.

Check out the first in the five-part series below:

 

Humphries stars alongside Telstra’s EME expert Mike Wood in an all-new online content series to shine a scientific and satirical light on weird and wacky conspiracy theories, tackle the big issues and deal with different myths:

  • “5G is spreading coronavirus” (I still can’t believe those two go in the same sentence…)
  • “5G hasn’t been tested”
  • “There’s a USB stick that can protect me from 5G”
  • “5G is ruining the environment”
  • “5G damages DNA”

The new online content series will be a lighter, factual look behind the 5G conspiracy theories, disproving them one-at-a-time. The first episode will go live tomorrow on Facebook, Instagram, Twitter and YouTube.

CREDITS:

Telstra In-House Creative & Production

Campaign Strategist: Nick Chin

Creative Director: Nads Spencer

Director: Sven Mueller

Production manager: Melanie Stefanou

Director of Photography: Patrick Harris

Art Director: Kendra McCarthy

Talent: Mark Humphries

Writer: Evan Williams

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TAGGED: Mark Humphries, Telstra
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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