News Corp’s Mark Drasutis Joins IAG As Chief Digital Officer

Mark Drasutis, Head of Social and Search Innovation.

IAG has announced it has appointed Mark Drasutis (pictured above) as chief digital officer to lead its digital strategy and experience team.

Drasutis will have a key leadership role within IAG’s Customer Labs to help build an organisation that is customer-led and data-driven across IAG and its brands, including NRMA Insurance, CGU, SGIO, SGIC and WFI in Australia, as well as NZI and AMI in New Zealand.

He will join the IAG Customer Labs team in mid-October, and will report to chief customer officer Julie Batch.

Drasutis has more than 20 years’ media and digital product experience, and joins IAG from News Corp Australia, where he led its digital product, platform, UXD, audience insights and innovation teams as chief product officer for digital.

Prior to that, he was News Corp’s head of innovation, responsible for transforming the company’s digital and innovation strategy and culture. Drasutis has also held roles at Yahoo! in Europe, the Middle East and Africa/

Batch described Drasutis as an innovator, consumer product expert and strategic visionary who cares deeply about building high-performing teams, working in agile environments and focusing on the needs of customers.

“Under Mark’s guidance, we can accelerate our focus on driving IAG forward to become a leader in digitally-enabled customer experiences,” she said.

Commenting on his new role, Drasutis said: “Digital is now central to insurance services and sets new levels of customer expectations for IAG and its brands to make peoples’ lives safer.

“This opportunity to combine the great teams, data, platforms and technologies at IAG was one I couldn’t miss. I am looking forward to helping set the course for customer-focused growth across all the IAG brands, now and for the future.”

Drasutis’ appointment follows that of former Saatchi and Saatchi New York CEO Brent Smart’s in February 2017 as chief marketing officer within the Customer Labs division. Smart now leads brand portfolio management, marketing strategy and creative for IAG and its brands.




Please login with linkedin to comment

einsights goa billboards ibuildnew

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]