Teachers Mutual Bank Leans Into The Teachers, Not The Mutuals, In New Campaign Via Windsorborn

Teachers Mutual Bank Leans Into The Teachers, Not The Mutuals, In New Campaign Via Windsorborn

Reaffirming its position as the bank for teachers, Teachers Mutual Bank has released a new campaign to communicate how the brand, its home loan product and its financial wellness program can help support those leading classrooms across the country.

Created by Windsorborn, the integrated campaign heroes teachers and the work they do with the aim to reinforce just how important they are, and that Teachers Mutual Bank (TMB) is here to help.

Designed to increase brand awareness outside NSW and more broadly across Australia, the integrated campaign is set to run across broadcast video on demand, digital and social platforms.

Windsorborn creative director Ben Stainlay said: “Due to the pressure teachers have been under, particularly during the Covid-19 pandemic, TMB wanted to go out with the clear message that it’s the bank that has our teacher’s back.”

Following a competitive pitch the campaign marks Windsorborn’s first campaign for Teachers Mutual Bank since being appointed lead creative performance agency earlier this year.

Teachers Mutual Bank Limited chief marketing officer Nichole Banks said: “We are delighted to partner with Windsorborn to work on this important awareness campaign. We believe it is teachers who make communities stronger and futures brighter and because of this we are excited to launch this campaign that heroes some of our community’s most vital members.

“Collaborating for the first time, Windsorborn understood our brief and delivered a thoughtful and relatable campaign that captures the essence of our brand and will help us build more awareness across wider Australia in markets where our brand is lesser known.”

Campaign Credits:

Client: Teachers Mutual Bank Limited

Chief Marketing Officer: Nichole Banks

Head of Product and Marketing: Amanda Rohl

Acquisition Marketing Lead: Alex Niblett

Acquisition Marketing Manager Home Loans: Nicola McLintock

Creative Agency: Windsorborn

Creative Director: Ben Stainlay

Creatives: Mel Dickenson & Gareth Jenkins

Client Director: Will Reynolds

Senior Project Manager: Stephanie Croucher

Production Company: Chisel

Director: Zac Kaczmarek

Exec Producer: Pat Sidoti

Producer: Hannah Wilson

Media Agency: Accelerate

Account Director: Matt Price

Managing Director: Craig Poole

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