National Australia Bank (NAB) has shifted its creative to TBWA\Melbourne after a 14-year relationship with Clemenger Melbourne after a competitive pitch.
Commenting on the move, NAB’s executive group marketing Suzana Ristevski said: “We are excited to have landed on TBWA as the new lead creative agency to join our existing agency panel. It was a collaborative and considered decision that we believe sets us up well for the future,” NAB executive group marketing Suzana Ristevski says.
“We would particularly like to thank Clemenger BBDO Melbourne with whom we’ve shared a very successful partnership over the past 14-plus years.
“We thank all agencies who were involved for their professionalism and engagement in what has been a robust review of our existing brand identity and creative execution,” Ristevski said.
It’s a welcome appointment for the TBWA team, having recently lost the ANZ business to Special Group and Alliance to Howatson+White.
TBWA\Melbourne and Adelaide CEO Kimberlee Wells commented: “This is a proud moment for TBWA. It’s especially meaningful to join with NAB during this time. We’ve been truly inspired by their commitment to serving their customers and Australian businesses.
“We are very excited to take on this new partnership and do so with a huge amount of respect for the incumbent Clemenger BBDO and the work they have created with NAB. We look forward to getting started.”
Clems Melbourne CEO Jim Gall was also gallant in defeat, saying he was proud of the agecny’s work over the past 14 years.
Gall commented: “Clemenger BBDO are extremely proud of our record and work for NAB, spanning some 14-plus years.
“From ‘Break Up’, to ‘More than Money’ and ‘Mini Legends’ we’ve created impactful and effective campaigns that have helped guide NAB to standout NPS and consumer trust scores and delivered market-leading impact. We thank NAB for their trust and partnership over our long relationship and wish them well for the future.”
