Tasty Dip Brand Black Swan Brings Live Experience To Taste Of Melbourne

Tasty Dip Brand Black Swan Brings Live Experience To Taste Of Melbourne
SHARE
THIS



Dip and yoghurt brand, Black Swan, has made its foray into the experiential and creation space with the launch of a new experience-led campaign at Taste of Melbourne.

Black Swan Beta will give Taste guests the chance to be part of the future of Black Swan via a concept described as ‘part laboratory, part kitchen and part hole-in-the-wall restaurant’.

25,000 Taste guests will have the chance to design their own dip or yoghurt masterpiece, get their hands on one of Black Swan’s future innovations and indulge in the most expensive dip the brand has ever created.

They will also be able to take a seat a seat to taste the wonderful world of the dip range on the Taste Train, a moving feast via a revolving conveyor belt.

Guests will be able to choose from a number of bases such as Hommus, Tzatziki and Greek Style Yoghurt. They can then mix in a number of the 28 add-on ingredients offer including Crumbed Bacon, Chia Seeds, Passionfruit Pulp, Diced Beetroot and Wasabi and infuse it with one of six flavoured oils with the likes of Roasted Onion, Basil and Lemon on offer.

If you’re overwhelmed with the paradox of choice, Black Swan has already done some of the hard work for you. Five signature limited-edition dips have been specially created for the event, with the ‘Maple Bacon with Caramelised Onion’, ‘White Caviar’ and ‘Edamame Hommus with Wasabi & Pickled Ginger’ dips sure to be a hit with foodies.

If you don’t get the chance to make it to the festival, you’ll still be able to enjoy the experience as Black Swan Beta will come to life in content as ‘Born to Create’, a multifaceted content campaign bringing the activation to life outside of Taste, demonstrating Black Swan’s love of real flavours, real stories, real people and their love to create.

All elements of the activation will be showcased across paid, owned and shared channels – allowing the diverse and versatile product range to be shared and engaged with a wide reaching audience.

Monde Nissin Australia head of marketing Brooke Tierney said, “We are really excited about launching Beta at Taste Melbourne, and reaching a wide audience with purpose built content. It is not only a great platform to allow consumers to experience the versatility of both our dips and yoghurt range but it encompasses the rich history and innovative spirit of the brand.

“As a collaborative team, we have pushed really hard to challenge the way in which we sample to consumers and we can’t wait to see how consumers react to some of the flavours we have created and who knows we might see them on the shelves at a later date”.

Credits:
Brooke Tierney – Head of Marketing, Monde Nissin Australia
Sophie Brereton – Marketing Assistant, Monde Nissin Australia
Emily Andrews – Product Developer, Monde Nissin Australia
Mitchell Loadsman – Partner – Experience & Operations, Banter
Paul Den – Partner – Strategy & Ideas, Banter
Kate Provan – Group Business Director, Mediavest Melbourne
Emma Schmidt – Account Manager, Mediavest Melbourne
Peter Butler – Managing Director, Mediavest Melbourne
Paul Den: Partner – Strategy & Ideas

Please login with linkedin to comment

Burger King Empirical Works LiquidThread monde nissin taste of melbourne travel agents

Latest News

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
  • Advertising
  • Campaigns

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”

Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
  • Media

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]

ABC iview Goes Virtual With Fetch TV
  • Media

ABC iview Goes Virtual With Fetch TV

Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]

Jackie Gillies Joins The Acast Creator Network
  • Media

Jackie Gillies Joins The Acast Creator Network

Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
  • Media
  • Technology

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp

Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign.  “We thought it would be fun to see some other iconic Australian brands back […]

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
  • Media

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief

Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]