Taste.com.au Leads The Way For Magazine Readership: emma
Far from a shaky future for magazines, the old print product is still alive and kicking, if the latest EMMA figures, released by industry body NewsMediaWorks, are anything to go by. And when it comes to monthly stats for both print and digital readership, it’s taste.com.au magazine all the way.
Reporting a 4.45 million total monthly audience, albeit just 773,000 of this number actually reading the mag in print, Taste.com.au smashed monthly figures, with Woman’s Day coming in second with a readership of 3.17 million overall.
In the print audience report, the winners in terms of average issue readership in print alone appear to be the supermarket magazines, Woolworths Fresh Magazine and Coles Magazine, snagging 3.68 million and 3.4 million average readers, respectively.
In the women’s magazine categories, Bauer Media’s Cosmopolitan scored 351,000 average issue readers, while Dolly hit 172,000,Woman’s Day nabbing 1.73 million and Australian Women’s Weekly scoring 1.99 million. Meanwhile rival Pacific Magazines’ marie claire nabbed 373,000 average readers per issue, and Girlfriend reached 162,000.
NewsLifeMedia’s Vogue Australia came in with an average readership of 389,000, taking the cake in the women’s lifestyle/fashion category.
Pacific’s Men’s Health reached 493,000 according to emma stats, while NewsLifeMedia’s GQ only nabbed 143,000.
And in the homes category, Bauer’s Real Living and Belle titles reached an average readership of 189,000 and 124,000 respectively, while Pacific’s Better Homes + Gardens reached a whopping 2.08 million.
NewsLifeMedia’s Delicious and Donna Hay titles managed to record an average issue readership of 577,000 and 587,000, respectively.
Celeb titles, despite copping a serious decline in other circulation figures, alongside women’s magazines, still managed a decent readership reach, with Pacific’s Who magazine snagging 641,000 readers per issue on average, and New Idea hitting 1.6 million, while Bauer’s NW reached 294,000.
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