Taska Media Wins National Media Business For Medical-Tech Company ResMed

Taska Media Wins National Media Business For Medical-Tech Company ResMed
SHARE
THIS



Indie media agency Taska Media has won the national media business for ResMed.

Its media campaign for ResMed will run across digital, social, search, catch up TV, free to air TV, OOH and radio along with an activation at the upcoming Presidents Cup in Melbourne.

ResMed Australia & New Zealand head of marketing Line Andersen commented: “This is our first step into consumer media in Australia so we needed an agency partner that was fast and flexible.

“We were attracted to Taska because it’s an independent, boutique shop, and it demonstrated the nimbleness and responsiveness we were looking for.

“We’re on a mission to help more Australians get the sleep they deserve, and Taska really demonstrated an understanding of this, right from our very first conversations.”

The ResMed win follows Taska Media’s securing the entire national media business of Australia’s largest consumer events company, Exhibition & Events Australia (EEA), in November last year, for which the agency has delivered a full suite of television, radio, out of home, digital, partnerships and publisher-focused media buying.

Awareness about the importance of sleep has grown enormously in the last few years. A recent government report, released in April this year, highlighted the fact that just five bad nights of sleep can induce a pre-diabetic state, and in men can lead to a dramatic reduction in testosterone.

Taska Media partner and digital, Lead Shaun Warry said: “There’s so much emphasis on diet and exercise but not too much on sleep.

“The purpose of the campaign is not to talk about yawning and being tired but about having a better quality of life.”

Taska Media was founded in 2013 by Christian Simon, with Shaun Warry (pictured together, featured image) joining the agency in 2015.

Please login with linkedin to comment

ResMed taska media

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine