Independent brand and digital agency, Archibald Williams, has created a new campaign for Sydney Children’s Hospitals Foundation (SCHF).
The campaign “All in for Kids’ Health” is designed to spotlight the Movement of Many – SCHF’s community of unstoppable changemakers – and inspire people to join them in helping support sick children and their families across NSW and beyond. It aims to increase awareness of SCHF and encourage more people to donate, fundraise and volunteer.
The campaign will be rolled out across multiple channels, including TV, Outdoor, Digital Media and Social.
The campaign features young Ollie, SCHF’s Patient Ambassador, who has been supported by Sydney’s children’s hospitals his whole life.
Ollie was born with a double outlet right ventricle which meant he needed open heart surgery when he was just two days old. He’s had dozens more surgeries since, including having his club foot amputated when he was four. He now wears a prosthetic leg, which he regularly swaps for a blade to compete in athletics championships.
The campaign shows SCHF’s real donors, volunteers and fundraisers coming together to bring to life a three-storey mural of Ollie and is a powerful metaphor for the impact SCHF’s army of supporters have on the lives of sick children. By showcasing his story and inviting the community to participate in the creation of a mural in his honour, Archibald Williams has crafted a memorable and emotional campaign hook to encourage the community to get involved and support sick kids in their community.
The mural was painted by the Movement of Many and artist Reubszz in Harmony Park in Surry Hills with kind permission from SCHF’s corporate partner, Ausgrid, and is a lasting reminder of the important work that SCHF does every day. It serves as a symbol of hope and inspiration for sick children and their families and highlights the generosity and kindness of the community.
“We are thrilled to launch this new campaign and shine a spotlight on the incredible impact that donors, supporters and volunteers have on children’s health,” said Kate Ferguson, general manager of engagement at Sydney Children’s Hospitals Foundation.
“For over four decades, Sydney Children’s Hospitals Foundation has been committed to elevating the best possible care to children and families going through medical journeys, but we simply couldn’t do it without the Movement of Many. We rely on the generosity of our supporters to help make a difference, and we hope that this campaign will inspire more people to join us on our mission.”
Brendan Willenberg, executive creative director and creative partner added, “Being able to bring to life the story of Ollie, the Movement of Many and SCHF in a giant mural has been a real honour. Its lasting presence in the community is a constant reminder of the long-lasting effect that SCHF has on thousands of kids like him every year.”
Agency Team:
Brendan Willenberg: Executive Creative Director and Partner
Ross Cockrill: Senior Copywriter
Andy Reynolds: Senior Designer
Jason Hilzinger: Master of Craft
Isabella Chan: Graphic Designer
Stefanie Duhy: Senior Account Director
Natasha Polczynski: Senior Account Manager
Agency Partners:
Robin Sung: Director
Amanda Slatyer: Producer
Heckler Sound: Audio
Photographer: Jason Ierace
Client: Sydney Children’s Hospitals Foundation
Kate Ferguson: General Manager, Engagement
Ellen Marshall: Head of Brand, Marketing & Communications
Lia Alexandrou: Brand & Communications Manager
