Craft beer player Sydney Beer Co. has announced the second instalment of its ‘Sydney Time’ campaign – a temperature-related pricing initiative via BD.
The ‘Sydney Beer Co. Summer Price Index’ uses real-time weather data to create a temperature-related discount of up to 49 per cent live on your smartphone.
Beer drinkers are encouraged to monitor the daily summer temperature, then lock in a discount as it peaks.
The discount is redeemable at a number of Sydney venues, including Watsons Bay Boutique Hotel, Imperial Hotel Erskineville, Daniel San Manly, Park House and Northies, during summer.
Sydney Beer Co. founder Matt Siely said: “We know if we can make people’s first beer a Sydney Beer Co., they’re very likely to enjoy a second. So, we think the Summer Price Index is a very good reason for people to grab a ‘Sydney’ first…”
BD executive creative director Tom Hoskins said: “We all know summer is every beer brand’s ‘stock-in-trade’. We wanted Sydney Beer Co. to be the first to actually use summer’s heat as a price gauge.”
According to the Bureau of Meteorology, last summer, Sydney’s heat reached a staggering 47.3 degrees celsius, which meant 2018 ranked as Sydney’s third hottest year ever.
The Sydney Beer Co. Summer Price Index is available all summer at each venue every day until 17 March 2019.
Client: Sydney Beer Co.
Founders: Matt Siely and Dave Maronese
Marketing manager: Jen Maronese
ECD: Tom Hoskins
Managing director: Simon Porter
Creatives: Sionen Adijans and Tom Hoskins
Digital designer: Aaron McCann
Digital manager: William Turner
Senior web developer: Joseph Hong
Content director: Beau Simmons
Senior account manager: Sarah Calver
Producer: Anna Francis