Sydney Beer Co. Offers Discounts Based On Temperature With ‘Summer Price Index’

Sydney Beer Co. Offers Discounts Based On Temperature With ‘Summer Price Index’

Craft beer player Sydney Beer Co. has announced the second instalment of its ‘Sydney Time’ campaign – a temperature-related pricing initiative via BD.

The ‘Sydney Beer Co. Summer Price Index’ uses real-time weather data to create a temperature-related discount of up to 49 per cent live on your smartphone.

Beer drinkers are encouraged to monitor the daily summer temperature, then lock in a discount as it peaks.

The discount is redeemable at a number of Sydney venues, including Watsons Bay Boutique Hotel, Imperial Hotel Erskineville, Daniel San Manly, Park House and Northies, during summer.

Sydney Beer Co. founder Matt Siely said: “We know if we can make people’s first beer a Sydney Beer Co., they’re very likely to enjoy a second. So, we think the Summer Price Index is a very good reason for people to grab a ‘Sydney’ first…”

BD executive creative director Tom Hoskins said: “We all know summer is every beer brand’s ‘stock-in-trade’. We wanted Sydney Beer Co. to be the first to actually use summer’s heat as a price gauge.”

According to the Bureau of Meteorology, last summer, Sydney’s heat reached a staggering 47.3 degrees celsius, which meant 2018 ranked as Sydney’s third hottest year ever.

The Sydney Beer Co. Summer Price Index is available all summer at each venue every day until 17 March 2019.


Client: Sydney Beer Co.

Founders: Matt Siely and Dave Maronese

Marketing manager: Jen Maronese

Agency: BD

ECD: Tom Hoskins

Managing director: Simon Porter

Creatives: Sionen Adijans and Tom Hoskins

Digital designer: Aaron McCann

Digital manager: William Turner

Senior web developer: Joseph Hong

Content director: Beau Simmons

Senior account manager: Sarah Calver

Producer: Anna Francis

PR: The Blvd.

Sound: Song Zu

Animation: White Chocolate

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BD Summer Price Index Sydney Beer Co.

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