Swedish bank Nordax has created a tool to urge people to buy less online – and to make smoothies instead.
How we shop online is constantly evolving, with new ways to pay and get items delivered. Now, with a global pandemic keeping everyone bored at home, online shopping has reached new heights.
Nordax Bank, a Swedish niche bank that offers loans for people who don’t have traditional employment status, is seeing the downside of the new possibilities with online shopping.
With more and more credit companies offering the possibility to split payments on any kind of purchase, a lot of Swedes find themselves in a hard to get out of debt.
The Swedish Enforcement Authority, the government agency that handles debts, showed in a recent statement that the majority of people in Sweden under 30 years old with debt with the Enforcement Authority have gained the debt from online shopping with split payments. And that’s where Nordax’s new plugin comes into play.
“Many of our customers are people who have gained too many loans and credits and need to gather these into one loan. Being able to buy whatever you want in whatever way you want online is pretty fun, but we wanted to find a way to help people to do it with some reflection – do I really need this stuff or am I just bored? So we created a plugin that encourages you to make a smoothie before you press buy. Basically it’s a pretty simple way to shop smarter,” said Hanna Belander, CMO at Nordax Bank.
The tool is a Google Chrome plugin called Smoothie Shopping that pops up at check out, urging you to take a moment and instead make a smoothie, a little break to contemplate if you really want to press ‘buy’.
“The possibilities we have when it comes to online shopping is great, but for a lot of people it puts them in a very tricky financial situation that is sometimes hard to get out of. With our smoothie shopping plugin we hope we can give people an actual tool to shop smarter, but also ignite a conversation about the debt situation that has hit Swedish households,” said Belander.
Please login with linkedin to commentnordax
Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]
Hootsuite has today announced its acquisition of Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalised customer experiences through 1:1 messaging conversations. Commerce is rapidly moving onto social and messaging platforms. Hootsuite, a pioneer in the social media management category, has the largest customer base in the industry and with this acquisition […]
Moira Geddes, founder and director of independent food publication EATIVITY has been handpicked by IAB Australia to become the first ever micro-publisher to take part in its Mentorship Program, highlighting the important role that specialised custom digital sites play within the country’s media landscape. EATIVITY aims to keep consumers in the know and help small […]
Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in Japan. “I am beyond thrilled to welcome Ichiro Jinnai to the Hivestack family,” […]
Audience measurement platform LENS Technology & Analytics has appointed Nikhil Elayat to Business Director to fast-track growth opportunities across Australia and New Zealand. Elayat (pictured) joins from New Zealand’s largest independent advertising agency, Stanley Street, where he was head of advertising technology. He played a pivotal role in building adtech functions within the performance team […]
Australian medical research institute, The Burnet Institute has launched, How Science Matters podcast. The informative podcast will be co-hosted by former ABC Radio journalist Tracy Parish and Burnet institute director and CEO Professor Brendan Crabb AC. Crabb is also a microbiologist, malaria researcher and will share his knowledge on contagious diseases. How Science Matters was […]