Aussie online retailer SurfStich has consolidated all of its affiliate and partner marketing programs and program management with marketing software provider Performance Horizon.
The decision was made after an extensive review of network and software solutions conducted by SurfStitch and its marketing and commerce agency PeriscoPe.
SurfStitch had been working with multiple affiliate and partner marketing companies, including Performance Horizon, for the past year.
Dane Patterson, general manager of marketing at SurfStitch, said: “Our goal is to drive greater management efficiencies from the affiliate and partner channels.
“By consolidating SurfStitch efforts on the Performance Horizon platform, we can simplify execution, use data more effectively, work closely with key affiliates and focus on new business opportunities via the partnerships channel.
Martin Corr, co-founder of PeriscoPe, said: “The Performance Horizon platform will enable us to power faster growth for SurfStitch.
“Through real-time access to data and insights, we can formulate data-driven marketing strategies and tactics to build sales and customer loyalty.”
Alix Satchell, Performance Horizon’s head of customer success for the Asia-Pacific region, said: “SurfStitch is a fantastic business, focused on driving maximum value from the partnerships channel.
“We are thrilled to be their choice for a consolidated platform and look forward to helping them drive outstanding growth.”