A new short film by Surf Life Saving NSW has been released to showcase how creating an inclusive beach experience for people with disability is benefiting our Australian community.
The acclaimed short film, ‘Taking Back the Waves,’ was funded by the NSW Government and developed as part of the Surf Life Saving NSW Community Inclusion Program.
The film focuses on three trial sites in NSW and explores some of the inspirational work being done by community groups and Surf Lifesavers in Pambula in the state’s south, Bondi and Collaroy in Sydney and Nobbys and Newcastle beaches.
Surf Life Saving NSW identified that people of all abilities have a role to play in the life of any local community.
Creating an inclusive beach experience for people with disability, their families and friends was seen as essential in promoting equity and breaking down barriers.
Surf Life Saving NSW CEO Steven Pearce said: “Surf Life Saving is looking at new ways we can be more inclusive.
“Within our own membership, we would love to increase participation in sport and recreational activities by people with disability.
“In addition, we want to work with the community to assist with better access to beach precincts for everybody.”
The film was produced by Sydney-based creative agency, Taste Creative.
Taste Creative managing director Henry Smith said: “We are very proud to partner with Surf Life Saving NSW to bring this important message to our screens.
“It is so easy to take our beaches for granted, but if you’re a person living with a disability, this can be a completely different story.
“Our beautiful Australian coastline should be inclusive to all people – we are an inclusive country, and so we need to ensure our beaches are inclusive to everyone.”
Taking Back the Waves is a truly inspirational insight into how creating an inclusive coastal environment can be life-affirming for people with disability.
Coinciding with International Day of People with Disability, the film is set to officially launch on Monday 3 December at Sydney’s iconic Bondi Beach by the NSW Minister for Disability Services, Ray Williams.
The film has been touring the national and international film festival circuit for the last 12 months, including official selection at Cannes Entr’2 Marches, the Human Rights Arts and Film Festival, Nevada Dam Film Festival and the Gympie Heart of Gold Film Festival.
“We hope the impact of the film will be significant and will shine a spotlight on the importance of inclusive access to our beaches and coastline,” said Steven Pearce.
The rapid growth in ecommerce during the pandemic has heightened the need for real-time insights to accommodate fast-changing customer behaviour. Accordingly, CMOs’ responsibilities are shifting, and around three quarters are now responsible for contributing to business growth (76 per cent) and data and technology (74 per cent). This is according to the latest Capgemini Research […]
TikTok says that it has officially reached more than one billion global users. In a blog post on its Australian newsroom, the video app said, “our global community is remarkable in its ability to reach millions of people, across generations. From music, food, beauty and fashion to art, causes, and everything in between, culture truly […]
Six screenwriting creatives from across Australia have been selected as the inaugural participants in the Emerging Writers’ Incubator. The Incubator is an initiative from SBS in partnership with Screen Australia, state and territory agencies Film Victoria, Screen Canberra, Screen NSW, Screen Queensland, Screenwest and the South Australian Film Corporation, and with the assistance of the […]
Australian start-up Loyalty Republic is introducing Australia’s first bank and card agnostic direct earn rewards program to democratise loyalty and make rewards accessible and fair for anyone using a debit card. The Loyalty Republic mobile app will place consumers in control of their rewards earning potential and redemption options, with a simplified model offering 1 point per $1 spent on debit card […]