Supercheap Auto Announces Winner Of Its ‘Big Break’ Ad Comp

Supercheap Auto Announces Winner Of Its ‘Big Break’ Ad Comp
B&T Magazine
By B&T Magazine



The winner of the 2017 Supercheap Auto Big Break competition has been announced following a competitive campaign and 50,000 public votes to select the top ad entry.

Perth’s Drew Kendell took pole position and picked up a cool $20,000 cash and $160,000 worth of airtime for his winning ad, which will broadcast during the remainder of the Supercars 2017 season.

Kendell’s ‘The Rarest Card’ clocked up over 10,000 nods from voters to win by a narrow margin over the other top ten Big Break entries that went to public vote.

Kendell said the win was a big shock but was over the moon.

“I’ve been thinking about this competition every day for the past month, focusing all my time and energy on it, so it proves that anything is possible if you set your mind to it,” he said.

“We were sitting in third place for the majority of the contest, and at times it felt like we couldn’t get the votes to catch up, but we knew when campaigning for votes that we had to be honest.

“We made sure we got the message out that our intentions for entering the contest were to follow our dream and make a career for ourselves from this experience.”

Supercheap Auto’s general manager of customer communication and engagement, David Bauer, said it was a close call this year, with the top three ads neck and neck.

“‘The Rarest Card’ crossed the finish line just 139 votes in front, which goes some way in showing how much talent we have here in Australia and in New Zealand,” he said.

“The level of entries this year was exceptional, but the best part of the competition is seeing these aspiring filmmakers now go to the next level in their careers.”

You can view the other top nine finalists’ ads here.




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