Seven scored a ratings boost with the lucrative Super Bowl 50, reaching 1.75 million Aussies across the metro and regional markets.
According to OzTAM and RegTAM reports, 1.2 million Aussies in the metropolitan markets watched all or part of Seven’s coverage.
The coverage of the match delivered a peak TV audience of just over 900,000 viewers, up 13 per cent on 2015, while live streaming brought the number even higher.
Beyond the Seven and 7mate broadcasts, the Super Bowl brought 185,000 live streams and over 2.5 million minutes live streamed via PLUS7 and 7live.com.au.
The concurrent (peak) audience for streaming was almost 50,000 – during the half time entertainment.
The stats have thus dubbed the Super Bowl the biggest non-tennis streaming day post Melbourne Cup Day, with over 250,000 live streams during the day.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]