In just seven days, Nine’s Australian Ninja Warrior has proven itself a ratings juggernaut pulling a staggering 1.75 million viewers last night according to OzTam numbers. That was up from its debut last Sunday of 1.68 million.
Be it a dearth of quality family shows or Ninja simply tapping into the zeitgeist, the show has been the surprise ratings smash of 2017.
And now Nine are desperately trying to work out how to extend the show’s run beyond its present three-week format.
There’s been reports in media today suggesting that finalists could be bought back for a special event show or sent overseas to compete against other nations, most probably in Japan or the US.
The biggest problem for Seven and Ten is what to run against the all-conquering Ninja. Last night Ten’s MasterChef pulled an admirable 806,000 but it was still half that of Ninja.
Seven – whose House Rules wrapped up last Sunday – announced during the week it was moving its new show Little Big Shots from the Sunday night slot for fear it would take a ratings bath from Ninja.
On the back of Ninja, Nine easily won Sunday night with 38.8 per cent audience share. Seven was second with 26.8 per cent, Ten managed 16.5 per cent, the ABC had 11.7 per cent and SBS 6.3 per cent.
Ninja also helped Nine’s news which swelled to 1.21 million (beating Seven’s news with 1.2 million) while 1.06 million stayed on for 60 Minutes once Ninja had finished.
Its news aside, Sunday Night was the best for Seven which managed 821,000, while 464,000 stayed up to watch Roger Federer win the Wimbledon’s mens’ final.
MasterChef aside, there wasn’t too much excitement at Ten with Bull managing 374,000 and its 5pm news bulletin pulling 347,000.
The ABC had a disappointing night with its 7pm news managing 632,000, followed by Grand Designs NZ with 478,000, Poldark with 433,000 and A Death in Paradise repeat was 245,000.
SBS news was its pick with 200,000, while the Tour De France pulled in 161,000 cycling fans.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]