B&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • Melbourne Confidential
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Cinema
    • Digital
    • Headliners presented by Nine
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Profiles
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • ABC
  • Nine
  • SBS
  • Channel 10
  • Channel 9
  • channel 7
  • Seven
  • Thinkerbell
  • WPP Media
  • Publicis Groupe
  • B&T Agency Scorecards
  • TikTok
  • Meta
  • Are Media
  • Women In Media Awards 2026
  • imaa
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
Reading: Sunday Night Tele Wrap: Changes At Ten Can’t Pull It Out Of The Doldrums
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Cinema
    • Digital
    • Headliners presented by Nine
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Profiles
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Sunday Night Tele Wrap: Changes At Ten Can’t Pull It Out Of The Doldrums
Media

Sunday Night Tele Wrap: Changes At Ten Can’t Pull It Out Of The Doldrums

Staff Writers
Published on: 27th March 2017 at 10:31 AM
Staff Writers
Share
2 Min Read
Modern Family - Series 06 Gallery Sarah Hyland as Haley, Ariel Winter as Alex, Eric Stonestreet as Cameron, Aubrey Anderson-Emmons as Lily, Jesse Tyler Ferguson as Mitchell, Julie Bowen as Claire, Ty Burrell as Phil, SofÌa Vergara as Gloria, Rico Rodriguez as Manny, Nolan Gould as Luke and Ed O'Neill as Jay. TM and © 2013 Fox and its related entities. All rights reserved. Patent Pending.

Ten’s decision to dump struggling The Biggest Loser from its Sunday night programming has done little to lift its viewer ratings with the replacement show, Modern Family, snaring just 393,000 viewers according to OzTam audience figures.

In worse news for Ten, the broadcaster was again soundly beaten by the ABC into fourth position for the night.

Seven won the night with 33.1 per cent of the audience, then Nine with 28.9 per cent, ABC 19.3 per cent, Ten 12.1 per cent and SBS 6.5 per cent.

In the Married At First Sight/My Kitchen Rules match-up, it was Nine’s dating show that won the bragging rights with 1.16 million viewers over MKR’s 1.14 million.

Ten’s broadcast of the Australian Formula One was its highlight – although not in prime time – snaring 701,000 viewers. Modern Family was the network’s second most watched show with 393,000, which was almost 100,000 up on what The Biggest Loser was attracting.

Seven had a big win with its current affairs program Sunday Night that featured an interview with the controversial MKR host Pete Evans attracting 909,000 viewers. An addition of almost 200,000 on what the program typically attracts. Nine’s 60 Minutes landed 686,000 viewers.

Once again, Vera  was the top pick for the ABC with 780,000, followed by ABC News with 736,000 and Grand Designs with 675,000. My Year 12 Life again failed to pull viewers with only 108,000 and a re-run of Julia Zemiro’s Home Delivery managed just 88,000.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.
Add B&T as a preferred source on Google

No related posts.


TAGGED: Advertising Standards Bureau, ARN, Failure, Fast Ed, Free Targeted Media, Modern Family, Sport
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

‘I Was Told I Didn’t Look Like Someone With Cancer’: Brands Called To Do More On Cancer Representations In Ads
25/09/2026
Princess Cruises Uses New ‘Chefs Ahoy’ Series To Show Off ‘Holiday At Sea’ Experience
25/09/2026
‘Made It Big By Being Unmistakably Bold’: B&T’s Women In Media Power List Inductees Gather For Dinner
25/09/2026
TV Ratings (24/09/2026): The Front Bar Kicks Off Grand Final Weekend
25/09/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?