Suncorp has launched its latest campaign for its Team Girls initiative, ‘For Every Girl’s Endgame’, which celebrates the full spectrum of wins that girls can achieve through sports.
Whether the endgame is a trophy, a healthier body or a great friendship group, the campaign explores the sense of self, camaraderie, resilience and support that comes from playing team sports, like netball.As a principal partner of Netball Australia, Suncorp Team Girls launched in 2017 to combat the alarming dropout rate of young women in team sport given nearly 50 per cent of all girls stop playing sport by the age of 17 years old.
https://www.youtube.com/watch?v=czooTZOKpT0Putting the spotlight on a real-life team and the lessons and friendships that stay with players for life, the campaign was brought to life by Leo Burnett with Hogarth and Good Oil Films. “Following on from our 2021 campaign, The Drive, ‘For Every Girl’s Endgame’ builds on the brand’s commitment to community netball, Suncorp Super Netball and women’s sports. The film heroes so many of the things that we all love about Netball and team sport — the fun and the friendship, the competition and the camaraderie and the power of girls when they stand together, both on and off the court. We hope it inspires more of our youth to put on a bib and pick up a netball,” said Mim Haysom, Suncorp EGM brand and marketing.“When it comes to playing team sport, everyone wins in different ways. By telling the story of a team who aren’t the top of the table, we set out to celebrate what keeps girls coming back for more – whether that be the friendships they share, the memories they’re creating or the confidence it gives them,” said Rosie Stone, Leo Burnett Australia Associate Creative Director.‘For Every Girl’s Endgame’ launched on Saturday 18th March, coinciding with the launch of the Suncorp Super Netball Season on Fox and Kayo. It will be supported through broadcast TV, OOH, digital, print and social.
Campaign Credits:Client: Suncorp
EGM Brand and Marketing: Mim HaysomHead of Mass Brands and Sponsorships: Rapthi ThanapalasingamExecutive Manager, Group Sponsorships: Jenny Hutchison Sponsorship Lead: Lisa ReesCreative Agency: Leo Burnett Australia
Executive Creative Director: Andy FergussonAssociate Creative Directors: Rosie Stone, Stacey Karayannis & Michael DawsonChief Client Partner: Amanda WheelerGroup Business Director: Alex BarkworthBusiness Director: Lisa Dickinson-FoxSocial & Content Lead: Irnin KhanContent Manager: Nick SavvasChief Strategy Officer: Catherine KingSenior Strategy Directors: Abigail Dubin-Rhodin & Dhivia Pillai Conceptual Designer: Tiffany WilsonProject, Documentary & Film ProductionProduction Company: Good OilDirector: Renée MaoProducer: Claire RichardsExecutive Producer: Sam LongDOP: Tyson PerkinsArt Dir: Sal BoucherEditor: Lily Davis (2nd Editor Grace O’Connell), The EditorsPost Producer: Rita Gagliardi, The EditorsMusic/Composer: Elliot Wheeler, Turning Studios Music Co. Producer: Carla de Menezes RibeiroAudio House: Bang Bang StudiosSound Designer: Sam HopgoodProduction Oversight: HogarthBusiness Lead: Ed OakdenProduction CoOrdinator: Chelsea HiggsSecond Unit Director and Editor: Alan HarcaSenior Producer: Tania TempletonMedia Agency: OMDHead of Strategy: Lisa LeachBusiness Director: Anna HigginsDirector – Sports partnerships: Nick HurleyManager – Sports partnerships: Naej Blanchard-DunnAssistant – Sports partnerships: Cameron MeiselsAccount Manager: Chelsea JarrettAccount Executive: Anthea TangTrading Director: Stef Drazic
