Subway Australia and New Zealand has today announced it will be reviewing its creative strategy after three years under current agency Wunderman Thompson.
Subway has invited current agency Wunderman Thompson, Publicis and VMLY&R to participate in a brand strategy pitch and is seeking to make an appointment by mid-year.
The move follows global leadership changes in the brand, with an incoming global CEO and Chief Marketing Officer, as well as a new Head of Marketing for the Australia and New Zealand business.
Subway Australia and New Zealand Head of Marketing, Rodica Titeica, said following the completion of the brand’s two-year transformation, Subway was undertaking a creative review to launch its next strategic phase.
“Wunderman Thompson has been instrumental in helping us deliver our brand transformation across Australia and New Zealand, with the award-winning Fall in Love with Lunch Again and World Sandwich Day campaigns,” Titeica said.
“Over the past two years Subway has revitalised our core menu, transformed our restaurants and launched an app and loyalty program, with Wunderman Thompson successfully helping us invite Aussies and Kiwis into our restaurants for a new Subway experience.
“At the cusp of a major new stage for the brand, we are inviting some of the best agency minds in Australia the chance to partner with us and help shape our brand creative strategy.”
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