In what can only be musics to the ears of Myer shareholders, a new study has found that women actually do prefer shopping to having sex.
The results of the survey were unveiled yesterday in the UK’s Mail on Sunday’s women’s glossy insert magazine You.
Asked if they’d rather give up shopping or sex, 59 per cent of the 2000 women surveyed chose sex, with just 41 per cent saying they could do without retail therapy.
While 75 per cent said they’d rather take a holiday somewhere sunny over sex with their partners.
Other results of the study found:
- Women in their 40s and 50s said they were far more satisfied with their sex lives now than when they were in their 20s.
- Just six per cent of women who responded to the survey admitted they’d ever cheated on their partners.
- 86 per cent of the women surveyed also said they believed that their partners had been faithful during their relationship.
- In bad news for sales of Fifty Shades Of Grey, women weren’t turned on by wild fantasies or sexual experimentation, while porn was also a major turn-off for many women.
- 95 per cent said they would opt for true love over great sex.
- Women respondents in their 40s and 50s also valued honesty, conversation and trust as much as they did physical attraction in a relationship.
For years, people have been able to play games, watch gaming videos and connect with fellow gamers on Facebook. But what if we could do more? Imagine a world where you didn’t just watch a gaming creator stream their play session, but instead, you could jump in and play with them live without needing to […]
CommBank has today released its Household Spending Intentions (HSI) Index for November 2021, signifying its highest spending level since December 2019 and significant post-pandemic recovery, particularly in travel. The index – which provides an in-depth gauge of Australian consumer spending – rose 2.1 per cent during November to 110.3, driven by solid gains in spending […]
On International Day of People with a Disability, Infosys (NYSE: INFY) a global leader in next-generation digital services and consulting has released a first of its kind report: Exploring digital accessibility priorities and investments in Australia and New Zealand organisations. The study assessed for the first time, how far 670 organisations across Australia (570) and […]
Independent Australian agency, Affinity has held its own against the world’s best in the prestigious WARC Effective 100, being named the second most effective Digital/Specialist agency in the world, and first across APAC. The recognition follows several wins in 2020 at global and local effectiveness awards across a range of clients, including Effies, New York […]
2019 had everyone facepalming at the state of the world, 2020 had us shrugging with uncertainty about the future and 2021 is the year we all exchanged and watched the drama unfold. From sharing the collective thought of oh my God when will this end to a common appreciation for simple meet-cutes, Tinder Gen Z […]
The Australian Olympic Committee (AOC) announced internet domain registrar, GoDaddy as the winner of the 2021 Inspiration awards for excellence in Olympic marketing in Sydney last Thursday night. GoDaddy’s ‘Dream It. Build It’ campaign earned the top of the podium in a highly competitive field, ahead of Speedo’s ‘Made for Aussies, worn by Olympians’ and […]
Road safety behaviour change campaigns, created by local university students to educate young drivers about the risks of driving fatigued, launched nationally across Australia this morning. The campaigns are now featuring across digital assets in metropolitan and regional Victoria, New South Wales, Queensland and Western Australia, and will run for the next two weeks on […]
This holiday season Lego Australia will be conducting a giant rebuild of the world at the Sydney Opera House. LEGO® Australia will be inspiring children and families once again through their remarkable Christmas Giant builds. Thanks to an exciting partnership with the Sydney Opera House, the activation will take centre stage on the iconic Forecourt. […]