In what can only be musics to the ears of Myer shareholders, a new study has found that women actually do prefer shopping to having sex.

The results of the survey were unveiled yesterday in the UK’s Mail on Sunday’s women’s glossy insert magazine You.

Asked if they’d rather give up shopping or sex, 59 per cent of the 2000 women surveyed chose sex, with just 41 per cent saying they could do without retail therapy.

While 75 per cent said they’d rather take a holiday somewhere sunny over sex with their partners.

Other results of the study found:

• Women in their 40s and 50s said they were far more satisfied with their sex lives now than when they were in their 20s.
• Just six per cent of women who responded to the survey admitted they’d ever cheated on their partners.
• 86 per cent of the women surveyed also said they believed that their partners had been faithful during their relationship.
• In bad news for sales of Fifty Shades Of Grey, women weren’t turned on by wild fantasies or sexual experimentation, while porn was also a major turn-off for many women.
• 95 per cent said they would opt for true love over great sex.
• Women respondents in their 40s and 50s also valued honesty, conversation and trust as much as they did physical attraction in a relationship.