Study: Vodafone Steals Mobile Market Share From Telstra and Optus

Study: Vodafone Steals Mobile Market Share From Telstra and Optus

Vodafone has been the big winner in the Aussie mobile phone market over the past year, claiming a larger share of both pre-paid and post-paid services, new research has revealed.

According to Roy Morgan Research, Vodafone was the mobile service provider for 19.4 per cent of all consumer phones used by Aussies aged 14 years and over in the latest six months to October 2016 – an increase of 0.9 percentage points since the same period in 2015.

Among pre-paid services, Vodafone’s market share rose 1.3 percentage points during the six-month period to 16.1 per cent, while its share of billed services rose 0.8 percentage points to 21.3 per cent.

Mobile service provider market share - consumer mobile phones (Roy Morgan Research, October 2016)

Meanwhile, Roy Morgan found that market share fell slightly for the other two major mobile network operators, with Optus’ overall market share falling 0.5 percentage points to 24.4 per cent, and Telstra’s share down 0.1 percentage points to 39.1 per cent.

Optus’ share held steady in the post-paid market, with all of its share loss coming from a decline of 1.8 percentage points to 24.6 per cent in the pre-paid market.

Telstra’s small decline overall came from mixed results in the post- and pre-paid markets. In the six months to October, Telstra was the provider for 42.0 per cent of billed services (down 0.2 percentage points) and 33.8 per cent of pre-paid services (up 0.2 percentage points).




Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.