Study: Vodafone Steals Mobile Market Share From Telstra and Optus

Study: Vodafone Steals Mobile Market Share From Telstra and Optus
SHARE
THIS



Vodafone has been the big winner in the Aussie mobile phone market over the past year, claiming a larger share of both pre-paid and post-paid services, new research has revealed.

According to Roy Morgan Research, Vodafone was the mobile service provider for 19.4 per cent of all consumer phones used by Aussies aged 14 years and over in the latest six months to October 2016 – an increase of 0.9 percentage points since the same period in 2015.

Among pre-paid services, Vodafone’s market share rose 1.3 percentage points during the six-month period to 16.1 per cent, while its share of billed services rose 0.8 percentage points to 21.3 per cent.

Mobile service provider market share - consumer mobile phones (Roy Morgan Research, October 2016)

Meanwhile, Roy Morgan found that market share fell slightly for the other two major mobile network operators, with Optus’ overall market share falling 0.5 percentage points to 24.4 per cent, and Telstra’s share down 0.1 percentage points to 39.1 per cent.

Optus’ share held steady in the post-paid market, with all of its share loss coming from a decline of 1.8 percentage points to 24.6 per cent in the pre-paid market.

Telstra’s small decline overall came from mixed results in the post- and pre-paid markets. In the six months to October, Telstra was the provider for 42.0 per cent of billed services (down 0.2 percentage points) and 33.8 per cent of pre-paid services (up 0.2 percentage points).

Please login with linkedin to comment

Amobee einsights Google Pigeon Mauce sausage sizzle Television

Latest News

Women In Print Starts New Chapter & Finds New Home
  • Media

Women In Print Starts New Chapter & Finds New Home

Women in Print has re-launched itself this week to take on the year, and future ahead. A refreshed brand, website, calendar and team are leading the way with Women in Print also announcing a new partnership with The Real Media Collective. A new look, new management and new focus – Community, Knowledge, Network and Support […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.

ScoMo Rules Out TikTok Ban
  • Technology

ScoMo Rules Out TikTok Ban

ScoMo rules out TikTok ban, as Albo releases his latest unicorn, fairy dance video complete with cascading rainbows.

by B&T Magazine

B&T Magazine
Outdoor Industry Unites For Global #OurSecondChance Campaign
  • Campaigns
  • Media

Outdoor Industry Unites For Global #OurSecondChance Campaign

The global Out of Home (OOH) industry has today launched a campaign #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic. Broadcast on OOH signs around the globe #OurSecondChance is collaboration between World Out of Home Organisation (WOO) and the […]

batyr & UM Take ‘Run For The Herd’ Virtual
  • Campaigns

batyr & UM Take ‘Run For The Herd’ Virtual

With the COVID-19 crisis affecting all crowd-based activities, youth mental-health charity batyr has devised the first-ever Run for the Herd Virtual Festival partnering with media business UM to bring the virtual event to life.  With the City2Surf event in Sydney, normally a big fund-raising opportunity for batyr, postponed this year, batyr has created a virtual event and with the support of UM are encouraging […]

QMS Sport Rebrands As Media Tech
  • Media

QMS Sport Rebrands As Media Tech

Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]