As regular B&T readers would know, we love nothing more than when a survey happens across the news desk.
And, admittedly, a new one published in the Journal of Business and Psychology isn’t advertising/marketing specific, but the results were so interesting we thought “stuff it, let’s run it anyway”.
The study was performed by Satoshi Kanazawa from the London School of Economics and Political Science and Mary Still from the University of Massachusetts in Boston. It’s chief finding – very ugly people often get paid more than their prettier colleagues.
Interestingly, the results fly in the face of popular opinion that beautiful people often get all of life’s perks; including the top jobs and the fat pay cheques.
The study found that workers who were more conscientious, extroverted and less neurotic earned “significantly more” than their colleagues who weren’t.
However, it also cited a “beauty premium”. The study involved interviewing 20,000 participants over a thirteen-year period from the ages of 16-29.
Participants who were labelled as “very unattractive” always earned more than those simply described as “unattractive “– and often, they earned more than average looking and attractive people.
Commenting on the study, employment psychologist, Alex Fradera, believed the uglier people often put more effort into their careers than beautiful people who can often spend too long trying to be beautiful.
“Could this openness-attractiveness association be an indicator that some of the very unattractive scored especially low on openness and were perhaps highly devoted to a specific topic area, pursuing it obsessively to the exclusion of all distractions and eventually entering the forefront of their field?” Fradera asked.
“We know that openness correlates negatively with the passion component of ‘grit,’ so such effects are conceivable.”
Please login with linkedin to commentvery unattractive people
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.