Study: Aussies Over 50 Spending More On Entertainment Than Younger Generations

Study: Aussies Over 50 Spending More On Entertainment Than Younger Generations

Australians over 50 years of age are spending more on live entertainment than people under 50, new TEG research has found.

The findings are based on a TEG Rewards online survey of 1,000 people in August and September this year, along with TEG Analytics event attendance data over a three-year period to 30 June this year.

The results revealed that over 50s represent 34.3 per cent of total spending on live entertainment and spend 7.5 per cent more than under 50s.

TEG’s managing director of data, digital and analytics Mazen Kassis said: “The synthesis of our market leading data analytics and research continues to uncover fascinating insights, this time in the over 50s live entertainment audience.

“Leveraging our range of data-driven solutions and actionable insights, savvy brands can measurably enhance their ability to engage with such an audience through their passions, motivations and interests.”

The findings, a part of the ‘50+ and the Leisure Economy’ series, provides a number of significant insights, such as:

·       1.4 million ticket purchasers in Australia over the three-year period covered by the research were individuals over 50

·       While sporting events attract the largest volume of over 50s purchasers, the demographic is over-represented in arts attendance

·       Musical theatre is very popular with over 50s, who make up 41.7 per cent of purchasers, compared to narrative theatre where those 50+ years make up 30.9 per cen tof audiences.

·       In relation to overseas travel, the most popular forms are island and beach resorts (48.2 per cent) and cruise ships (47.5 per cent)

·       46.6 per cent of over 50s own a mid-size car, and are 1.2 times more likely to own this type of vehicle than under 50s

·       Over 50s constitute 33.2 per cent of the Australian population

The research findings on media consumption for over 50s found some fascinating trends:

·       Facebook is by far the most popular social media among over 50s with 63 per cent reporting daily usage

·       While television remains the dominant medium for over 50s, with 84 per cent watching TV regularly, newspaper reading is a particular habit of over 50s, who are 1.8 times more likely to read print than under 50s




Please login with linkedin to comment

TEG

Latest News

Nine, Seven And News Corp Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Nine, Seven And News Corp Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets Meta said it will not enter negotiations to extend a deal to pay with Australian media companies for the news that appears on its platform. Michael […]

Seattle, USA - Jul 24, 2022: The South Lake Union Google Headquarter entrance at sunset.
  • Media

‘Nothing’s Changed’ – Google Will Continue To Pay For News 

Google’s position on funding Aussie journalism hasn’t changed as Meta reveals it plans to walk from future news content deals. Google has confirmed that it will not abandon news content deals with publishers, and has even been renegotiating ones that have nearly expired. Today, Meta said it will not enter negotiations to extend content deals […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]