After delivering a series of large-scale murals for Hawke’s Brewing Co., acclaimed street artist, Scottie Marsh, has been snared by the independent Australian beer company as head of cultural insights.
The role will see Marsh reporting directly to Hawke’s co-founders, Nathan Lennon and David Gibson.
Gibson said, “after working with Scottie on a few successful projects, the time has come to officially fold him into the Hawke’s team.”
“Scottie has always had a sharp read on our cultural landscape, with the ability to execute his insights with world-class artistry. We look forward to working closely together, as we build on the legacy of Australia’s greatest former prime minister.”
Following 15 year careers in advertising, Gibson and Lennon left creative director roles at Droga5 NY to launch Hawke’s, alongside the late Bob Hawke.
Marsh is the latest recruit to bolster their team, following the recent appointment of former Pernod global marketing director, Glen Brasington, to the role of GM.
Marsh said, “I’m thrilled to be joining Hawke’s at such an exciting time at the company. David and Nathan presented a unique opportunity to help them build a brand that’s not afraid to touch a cultural nerve and stand up for what it believes in. We already have an exciting project locked in for the summer, so I’m looking forward to seeing that take flight soon.”
Marsh’s most recent work for Hawke’s is a mural of a freshly-jabbed Bob Hawke, holding a schooner glass that fills up in line with vaccination rates.
The mural, which drew national media coverage, was commissioned to help drive the urgency of vaccinations, off the back of targets set by the government during lockdown.
The initiative also helped raise money for the hospitality industry. Marsh begins his role, effective immediately.
