Cricketing power couple Steve Smith and Dani Willis are putting their substantial star power to work to promote Australia’s biggest cashback rewards platform, Cashrewards.
As ambassadors, Steve and Dani will offer Cashrewards’ members and social media followers a sneak peek into their lives, sharing shopping tips and habits, whilst showcasing the best opportunities to get rewarded with real cash for buying from the brands you love with Cashrewards.
The high-profile couple will also promote Cashrewards’ association with Starlight, which receives a share of Cashback every time a member shops on the platform.
And the Shop 4 Smiles campaign, which doubles Cashrewards’ donation to Starlight to 2 per cent of all transactions in May, kicking off on Starlight Day, Friday May 7.
“We love Cashrewards so much that we backed its public float, so we’re delighted to also sign-up as official ambassadors,” said Smith.
“I reckon it’s a brilliant idea. You can find all the big brands you know and love on Cashrewards and all you need to do is shop as normal and you get rewarded with real cash, on top of the best available offers. Better still, the Starlight Foundation gets a donation each and every time you shop!”
Willis said the ability to shop more than 1600 leading brands on Cashrewards and be rewarded hassle-free was a key driver for the couple.
“We use Cashrewards all the time and we even get a bit competitive over who can earn the most cash back, but on this particular pitch, I’m the star performer,” she said.
“Whether it’s checking out Wotif, THE ICONIC or Adore Beauty, Cashrewards is a great place to start. It’s like a personal shopper and marketplace all-in-one,” said Dani.
Cashrewards CEO Bernard Wilson said the cash back rewards platform was delighted to have the support of Dani and Steve and excited that they wanted to share their passion for Cashrewards.
“Cashrewards is growing fast with over a million Australians enjoying the ability to shop as usual and reap cash rewards with minimal hassle. We’re confident that Steve and Dani’s humble and authentic approach will resonate strongly with our members and the broader Australian public,” he said.
“The fact that Steve and Dani were already passionate Cashrewards members and backers before agreeing to this partnership will only add to the authenticity of the partnership. There will be plenty of surprises to come, so make sure you’re following Steve, Dani and Cashrewards on your favourite social channels.”
Please login with linkedin to commentSteve Smith
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]