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Reading: Steve Smith And Wife Dani Willis Sign On As Cashrewards Official Brand Ambassadors
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B&T > Campaigns > Steve Smith And Wife Dani Willis Sign On As Cashrewards Official Brand Ambassadors
Campaigns

Steve Smith And Wife Dani Willis Sign On As Cashrewards Official Brand Ambassadors

Staff Writers
Published on: 7th May 2021 at 11:24 AM
Staff Writers
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Cricketing power couple Steve Smith and Dani Willis are putting their substantial star power to work to promote Australia’s biggest cashback rewards platform, Cashrewards.

As ambassadors, Steve and Dani will offer Cashrewards’ members and social media followers a sneak peek into their lives, sharing shopping tips and habits, whilst showcasing the best opportunities to get rewarded with real cash for buying from the brands you love with Cashrewards.

The high-profile couple will also promote Cashrewards’ association with Starlight, which receives a share of Cashback every time a member shops on the platform.

And the Shop 4 Smiles campaign, which doubles Cashrewards’ donation to Starlight to 2 per cent of all transactions in May, kicking off on Starlight Day, Friday May 7.

“We love Cashrewards so much that we backed its public float, so we’re delighted to also sign-up as official ambassadors,” said Smith.

“I reckon it’s a brilliant idea. You can find all the big brands you know and love on Cashrewards and all you need to do is shop as normal and you get rewarded with real cash, on top of the best available offers. Better still, the Starlight Foundation gets a donation each and every time you shop!”

Willis said the ability to shop more than 1600 leading brands on Cashrewards and be rewarded hassle-free was a key driver for the couple.

“We use Cashrewards all the time and we even get a bit competitive over who can earn the most cash back, but on this particular pitch, I’m the star performer,” she said.

“Whether it’s checking out Wotif, THE ICONIC or Adore Beauty, Cashrewards is a great place to start. It’s like a personal shopper and marketplace all-in-one,” said Dani.

Cashrewards CEO Bernard Wilson said the cash back rewards platform was delighted to have the support of Dani and Steve and excited that they wanted to share their passion for Cashrewards.

“Cashrewards is growing fast with over a million Australians enjoying the ability to shop as usual and reap cash rewards with minimal hassle. We’re confident that Steve and Dani’s humble and authentic approach will resonate strongly with our members and the broader Australian public,” he said.

“The fact that Steve and Dani were already passionate Cashrewards members and backers before agreeing to this partnership will only add to the authenticity of the partnership. There will be plenty of surprises to come, so make sure you’re following Steve, Dani and Cashrewards on your favourite social channels.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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